It doesn’t look so great for Godaddy’s first Signature Auction. According the the listing, only 2 of the 31 listed names sold. As I said in a post a couple of weeks ago, there really weren’t very many names on the list that were that appealing, and the few that were good, had high reserves.
As I said a few days ago, I didn’t see much hype surrounding the auction, although it did receive a fair amount of press. It looks like Godaddy should huddle up, figure out where things went wrong, and make adjustments for the next time. With the addition of domain industry veteran Adam Dicker, Godaddy is still in a good position.
Godaddy has a strong brand and large following, and once they get the right mix of premium names, fair reserves with their good technology, they could have a competitive product.