GoDaddy has the widest reach of all domain registrars, so many people list their domain names for sale via GoDaddy. Aftermarket domain names listed for sale show up in the GoDaddy purchase stream. A customer searching for a domain name to register will be shown the matching aftermarket sale listing if the domain name is listed via its marketplace.
It looks like GoDaddy is using its domain name appraisal tool to influence the sales pitch customers see when searching for a domain name. Depending on the buy it now price compared to the GoDaddy Appraisal, there will be a different graphic shown to prospective buyers to convince them to buy the domain name.
I will use two domain names in my inventory to illustrate how the pitch looks, depending on how the domain name is priced compared to the GoDaddy appraisal.
I have LegalResidents.com listed for sale at Afternic for $999. GoDaddy appraises this domain name at $1,492. Here’s how the listing looks when a customer searches GoDaddy for LegalResidents.com:
I have DealWell.com listed for sale at Afternic for $97,995. GpDaddy appraises this domain name at $2,319. Here’s how the listing looks when a customer searches GoDaddy for DealWell.com:
It looks like GoDaddy is referencing its appraised value on domain names listed for sale below the appraised valuation. In addition, it looks like the company mentions the average sale price of a keyword when the domain name is priced less than that. Showing an appraisal could be helpful on standard inventory to give buyers confidence that they are buying a domain name that has value – or would be paying less than GoDaddy says the domain name is worth. This has been present for at least several months, so GoDaddy must believe it is helpful.
I am not a fan of any automated appraisals because of the unique nature of individual domain names, but people who list their names via GoDaddy should know the appraised value of their domain name. Someone who lists a domain name for sale for $2,500 might want to alter their pricing slightly if the appraisal is $2,450 and they want to have the appraised value show up. At the very least, it is good to know how domain names are being presented for sale.