It’s pretty clear that unique / helpful articles and content are primarily what drives search engine traffic to your website. A big problem for many small publishers like myself is researching various topics and then writing the articles for your website. This is especially true for those who operate many websites that cover a variety of topics.
I want to give you a tip on how you can get some great content while raising awareness of your website, all basically for free.
I’ve been emailing various organizations that are “friends of” specific dog parks around the country, and I asked them to send me an article I can post on DogWalker.com with information about the dog park. I ask them to have the article be a specific length, and I provide links to three published articles so they can see the format I’d like to use. I also ask for an accompanying photo to help enhance the article.
Many of these organizations are very happy for the free publicity given to their dog park, and as a result of having good information about the dog park on DogWalker.com, the articles help to drive search engine traffic to the site. With thousands of dog parks and dog organizations across the country, the sources for these articles won’t dry up quickly.
Not everyone is responsive to my emails, but I do get a fairly good amount of replies. Some people send me links to published information, and I either pay for a TextBroker article or ask them to provide an article as requested.
There is one other benefit as well. You can ask the organization to provide a link back to your website, or even better, a deep link to the particular article on your website to further help. This will help index your article more quickly, will help it get better rankings, and it will drive even more traffic to your website.
Just some food for thought.