This morning on Twitter, Uniregistry’s Frank Schilling commented on the successful .London domain name launch. As you can see below, Frank said, “35,000 .london names is a great start! It’s only day 1 and nobody knows what these things are! That’s all gonna change.”
35,000 .london names is a great start! It’s only day 1 and nobody knows what these things are! That’s all gonna change.
— Frank Schilling (@Frank_Schilling) September 10, 2014
I think Frank is right. Out of those 35,000 domain names, I think we are going to see many developed websites. In my opinion, when we visit London in the future, we are going to begin seeing local businesses advertising their websites on .London domain names. Much like those of us in the US who travel abroad, I notice ccTLDs in most countries I visit. I predict that many of the geographic gTLD domain names will become like the ccTLDs, but for a more precise region.
I think usage of the new gTLD domain names is going to drive more awareness and additional registrations. It will be the snowball effect, and when people start learning about the new extensions by seeing them, others will want to reserve theirs as well.
As a domain investor, I am still staying on the sidelines and not making investments yet. As much as I like the new geographic gTLDs, I still don’t see a whole lot of upside for an investor. Perhaps I am missing out on buying at the beginning if the TLDs begin trading at premium levels in the aftermarket, but the nice thing is that I can pivot in the future and invest at a later time. I got a later start than many people in the .com space (2003-04), and I presume I can catch up if necessary.
Whether you are investing in the new gTLD domain names or just observing them from afar like I am doing, it’s exciting to see things change right in front of us.