For .CO, Better to Be Talked About Than The Alternative |
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For .CO, Better to Be Talked About Than The Alternative


The only thing more ridiculous than the name of the Raiders’ edifice was how they were more than happy to help the Patriots load this win into their luggage for the trip home.” – Christopher L. Gasper, Boston Globe sports columnist discussing the name of the stadium where the Oakland Raiders play.

As you are well aware, Overstock bought the naming rights to the Oakland Coliseum before the football season, and the company is in the process of a re-branding to O.CO. Consequently, the new name of the stadium is O.CO Coliseum.

I suppose this means Overstock likely has a ways to go before the branding is understood and adopted, but like the saying goes, it’s better to have people talk about you than not say anything.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (4)


    As the saying goes, normally people are very slow to accept change. This will also be the case with

    October 3rd, 2011 at 10:43 am


    It would have been helpful if the writer had explained why he sees the O.CO Coliseum’s name as being ridiculous.

    Maybe people in Oakland have always referred to that facility simply as the Coliseum?

    October 3rd, 2011 at 1:29 pm

    Elliot Silver

    @ fizz

    It’s a Boston sportswriter, and it’s a very small part of the story. I thought it was interesting though.

    October 3rd, 2011 at 1:31 pm


    He can write what he wants, after all changes don’t have to please everyone.

    October 3rd, 2011 at 1:48 pm

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