I read an article this morning that discussed a new television show featuring Anderson Cooper, which will be aptly called Anderson. I did a bit of research to see if there would be a unique website for the show, and I think I may have found one that could be used: Anderson.TV.
Cooper’s management company already appears to own AndersonCooper.com, which is a fully developed website. According to a Whois lookup, Anderson.TV is registered to Warner Bros. The company appears to have acquired/taken possession of the domain name in February of 2011 from a company in Tawain.
According to a September 2010 article appearing on the website, Deadline.com, “Anderson Cooper has signed a deal to host a new one-hour NYC-based daily daytime strip for Warner Bros Domestic Television Distribution, set for national syndication launch in Fall 2011.”
Cooper is known to interact with his television audience online, and it would make sense to me that Warner Bros. may have acquired the domain name for the television show. At the present time, Anderson.TV does not resolve.
If the domain name is used and marketed, it bodes well for .TV investors who look at market usage of domain names to help bolster the aftermarket values of other .TV domain names.
IMO it is kind of like the chicken and the egg. It will take more usage of the extension for video-oriented content and TV programs before we see more end user demand for .TV domains. You don’t need a .TV domain to put video on a website. However, you shouldn’t have to spend $25k to buy a decent keyword domain to brand a website when often the .COM type-in traffic relative to the phrase search volume is fairly small.