Yesterday I blogged about the USPS’ new anti-scam campaign directing people to FakeChecks.org. The whole point of my post wasn’t to criticize the Postal Service – I think the campaign is smart and the message is good. However, I believe there is a good chance many viewers will end up on the wrong website, not owned by the USPS.
A perfect example can be found on the KETV 3 website, a Santa Barbara news station. Directly from their website:
“According to the US Postal Service, scam victims lose $3,500 on average and are often responsible to repay banks for the money lost. The Post Service met with officials and residents to issue warnings and give tips on how you can avoid being scammed. The US Postal Service and Postal Inspection Service have set up a website at www.fakechecks.com so you can report fraudulent activity.”
Whether we like it or not, many people automatically assume a domain name is a .com no matter what the extension is. This confusion could potentially lead people to the wrong website, as can be seen by this inadvertant news article.