First New Domain Extension Used in Super Bowl Commercial

Future trivia question: what was the first new gTLD domain name extension used in a Super Bowl commercial? Answer: .Movie.

On Saturday, I asked if you thought a new domain extension would be advertised during the Super Bowl. Around 40% of you said yes and about 60% of you said no. It looks like those who said yes were correct, as a domain name with a new extension was used in a Super Bowl commercial last night.

Gods of Egypt” is a movie that is coming to movie theaters on February 26, 2016. The movie studio is using GodsOfEgypt.Movie for its website. You can see the domain name referenced at the end of the preview, which is embedded below:

This is a pretty big milestone as it is the first time a new gTLD domain name was used in a Super Bowl commercial. Congratulations to Donuts on this milestone.

Mason Cole,  Donuts  Vice President of Communications, commented on the milestone:

“Donuts is pleased to have .MOVIE prominently used during the Super Bowl.  This is the latest in a string of “not-com” names used as a feature in modern branding, and is testimony to the usability of new domains.”

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. Not trying to be a synical here, but I doubt anyone even noticed enough to make any material impact on end-user awareness. The movie information only flashes for a second, you can hardly see the URL, and the .gltd extension font size is smaller than the text to the left of the dot. Watch the trailer and see for yourself…

    • That is a fair point, but on the other hand, I would guess the majority of Super Bowl advertisements that I saw did not even include a url. Most had hashtags but surprisingly few had websites listed.

  2. I commented on NP that many Twitter handles during the Superbowl were barely noticeable because they were flashed on the screen only for a brief second at the very end of the ad and in small print or with a mult-word hashtag that was not easily remembered.

    In this case, unless you were specifically looking for the domain name you would probably would not even notice it because the print was so small. The more likely scenario is you would type in and get directed to a for sale banner 🙂 Great advertising for BuyDomains!

  3. I was thrilled to hear the sea-change of big brands stopping the lunacy of advertising their Facebook pages and instead mentioning their .Com websites during the Super Bowl! What an excellent development. I didn’t keep track but I heard several commercials verbalize their sites. I was surprised by the lack of any new Tlds being featured, but admittedly missed the flash of the .movie url. But we should all be pleased that it appears Facebook has ensured the importance of a good domain name by destroying organic reach on their platform. Now as long as Twitter doesn’t ruin itself with a Facebook-style algorithm, I will stay pleased!

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