First .Guru Domain Name Gets Indexed in Google

I’ve been following along as reports about .Guru domain name registrations came out, and I was curious to see if any of the newly registered .Guru domain names have websites indexed in Google yet. To my surprise, it appears that the first .Guru domain name is now live.

If you visit, you can do a search to see what .Guru domain names are currently listed in the index. The search is “” and can be found by clicking here. When you do that search, you can see that is the only website listed for that particular search, meaning this is the first and only .Guru website in the index.

According to Google Translate, the website is written in Czech, and the translated top line of the website is “Subreg GURU! Your assistant in the Subreg.CZ!” Based on the Whois details (and the translated text), it appears the website is operated by the company that operates, although the content seems significantly different on the two websites. When you click on the image on the .Guru website, you are taken to the .CZ website.

Time will tell whether the .Guru domain extension becomes widely registered and used. However, I think it’s pretty neat to look at the Google index right now and see just one website listed. Regardless of what happens with the number of registrations, there will likely be many more .Guru domain names indexed soon.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Elliot, you are writing too much about new gTLDs and I actually don’t think that that is a business that you would be a part of, or you enjoy it. It would be nice to see your old style blogging, when you write about stuff that you do, like, and enjoy.

    I know I will get now a lot of dislike votes, but I am honest. I did not enjoy this article, sorry!

    • Okay, I respect your right to write about anything. But I was hoping you would appreciate my opinion. Your blog’s name is “Domain Investing”, but new gTLD is not that much about investments. It is here for start-ups, for branding, for those who has no money to buy a real .com name. There is not much investment potential here with new gTLD. How many .travel names you own? What is bad about .travel (yes, we have it here for years), and good about .guru? I see .travel more meaningful. And you don’t invest to .travel, right? Why? Well, anyway. I let this be. It is just my 5 cents…

    • So you’d rather stay in a secure, small bubble such as “domaining” and not explore the possibilities that arise from the gTLDs for EVERYONE ELSE?

      I think I’d rather do the latter. As a developer, I am not confined to the little papertown; the money is in brands, start-ups and a global economy that understands the rules are changing.

      Regarding, .guru, I am not too fond of it, and that’s precisely what this is all about: choice.

      You guys want no choice, or having the choice to do whatever you want to do?

    • I think there is a pretty good travel auction going on right now somewhere, not much early interest. I am keeping an open mind of new gtlds, I have been watching who has been registering the new extensions, no real major players in the immediate industry. Just a scrap of random ppl with specific purpose, or looking for an early opportunity lottery ticket.

      I can admit I got tripped up many times when forcing myself to type new extensions, actually made my brain hurt a bit, as there was all these different meanings with multiple endings. I understand the concept of keyword.extension, but not onetwothreekeyword.extension. Since being online during the bbs days, I started out with 300 bit/s modems, I see real confusion coming here with end user displacement in the next 24 months. After that I am not sure if it will stick, or hit the floor. I also noticed many single dictionary keywords are reserved, so unless you are willing to pay thousands, your only really going to get a subpar meaning, at a $40 reg fee in the current marketplace, not sure what happens with the others.

    • And how do you deduce that, Mark? Based on what assumption – or bias?

      Investing is a general term shared by many industries. If you consider the registration, development and creation of a business an ‘investment’, then gTLDs are the perfect fit.

    • I’m having a hard time understanding why you don’t believe grabbing ahold of some good keyword gTLDs would not be considered a domain investment?

      You say that its for start-ups and for “people who can’t afford a real .COM”. Many start-ups DO invest in quality .com’s, so that’s irrelevant. Plus, there are hundreds of new gTLDs about to surface and yes many will fall off but it’d be silly to think that there won’t be any that will stick.

      Many “investors” may have their opinions, but if you do what you always should do and put yourself in the shoes of an end user, they think these new gTLDs are great and are going to buy them up.

      End users will be getting many of them, so its the registry’s market at this point not much for investment. However, a couple years from now, once some of the first year reg’s expire, it will be interesting to see how these domains perform in the aftermarket.

  2. I hope gets pulled back by donuts in dispute, do not like these sort of antics.

    This is 7 of thousands lol, anyone confused yet?

  3. Arguing whether gtlds get indexed or not is akin to rearranging chairs on the deck of a sinking ship.

    The gtld boat will be going down fast. It has absolutely no future. It is a bad idea that probably won’t work. Sounds like Captain Acro and his band of Merrymen have decided to go down with their ship rather than face the realization that the concept is flawed.

    I think it’ll be interesting to check in a few months and see the same small handful of worthless names as you see today.

  4. Thanks Elliot for sharing it. Nice to see new names being indexed so early.
    It will be interesting to note any ‘search changes’ which Google may bring like the Panda, Penguin, Etc.

  5. You can see now how the beast can simply boost each single generic TLD, so even if you are a perfect dumb you can understand clearly that a search engine MUST BE IMPARTIAL AND CAN NOT RUN THEIR OWN GENERIC TLDs.

    And not only: of course they have also to be CLEARLY TRANSPARENT, more than mountain air, to permit the community to control they are not in bed with some registers….


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