Expiry Auctions: To Write or Not Write?

Each expiry or expired domain name auction house has its own rules about renewing domain names. To some extent, its rules are dictated by the upstream partners where the expiry domain names are registered. Put simply, domain names in an expiry auction at GoDaddy Auctions or NameJet may be able to be renewed by the registrant until close to the end of the auction.

I think it is clear that domain investors and other buyers regularly email registrants of lapsed domain names to try and entice them to sell before the names go to auction. When I asked if this is an acceptable practice back in 2013, people overwhelmingly said, “yes” for a variety of reasons. Whether you think it is ethical or not and whether the auction houses have rules in their TOS to prohibit emailing registrants of expired domain names, people are going to do it anyway.

When looking through upcoming auctions, I regularly see domain names that have an interesting backstory, and there are many reasons why domain names expire. For instance, I observed one domain name coming up for auction that had been acquired for $50,000.

I want to ask readers their thoughts about covering stories like this. On one hand, valuable domain names like the one I found today are almost certainly going to be renewed. If not, it’s not for a lack of effort by domain investors to connect with the (former) registrant to induce them to renew the domain name. On the other hand, articles about great domain names expiring are of general interest to people in the domain investment space, especially if the backstory sheds light on something notable.

I am curious if you think domain industry publications should write about domain names that are in auction or pending auction if the domain name can still be renewed. Feel free to share your thoughts about it.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. RE: GoDaddy auctions
    Actually, at GoDaddy auctions, a domain can be renewed AFTER the close of an auction.
    This is no longer possible if the domain is registered at GoDaddy, but if it is from one of the partner sites, then it can be.

    I recently had this happen to me – I received email notification that I had won an auction. When I later went to pay for it, it was listed as my having lost it. I reached out to Joe Styler – you can see his response here:

  2. According to https://namebio.com/pharmaceuticals.com – The auction ended today at $27,200.

    However, https://www.godaddy.com/domain-auctions/pharmaceuticals-com-305768210 shows that the auction was cancelled which is not supposed to happen since the domain is at GoDaddy and can’t be renewed/transferred after 30 days.

    http://www.pharmaceuticals.com is now showing the previous owner’s website again.

    How is this possible when their terms clearly state that:

    Day 30 Domain is no longer available to renew or recover in your account. You can place a bid on the domain name through auction.


    They even sent an email to everyone saying that:

    “We are making a change to our domain name expiry process and wanted to give you enough notice to make decisions on your portfolio. GoDaddy is changing the domain renewal timeline from 42 to 30 days for most domains. Based on our research, less than 1% of our customers renew after 30 days.

    Starting Dec 4, the following changes will happen to expired domain names:
    • After Day 5 of expiration, DNS, email, hosting, redirecting and any other DNS-dependent services will be interrupted and stop working.
    • After Day 30 of expiration, domain names are no longer able to be renewed or transferred away.

    We wanted to give a heads -up so you have enough notice to make decisions on your portfolio. As always please don’t hesitate to reach out with any questions.

    **** ****
    Go Daddy LLC
    Premier Services”

    I would like to hear from GoDaddy/Joe Styler on this.

    • Your comment(s) were marked as spam by the Akismet plugin. I just found them and approved. I also emailed Paul and Joe to ask what happened here. It is peculiar to me, too.

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