Exact Match .com Domain Names Making News | DomainInvesting.com
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Exact Match .com Domain Names Making News


During the last couple of weeks, there have been news reported about several exact match .com domain names and the companies that operate them. While news about these individual companies might not directly produce residual value for our domain names, I think reports about these businesses with exact match .com domain names is good for the domain name resale market.

Here are four news stories from the last couple of weeks I have been tracking pertaining to exact match .com domain names. Keep in mind that some of these news reports are related to the companies who use EMDs and is not simply “domain name news.” You should also keep in mind that I am biased because my portfolio is almost exclusively made up of EMDs, and my developed brands are built on EMDs.

I am sure I missed additional articles, and if so, I invite you to share them with all of us.

  • Apartments.com to be sold for $585 million Crain’s Chicago Business reported that “Classified Ventures LLC, partly owned by Tribune Co., said this morning it would sell the Apartments.com business to real estate data company CoStar Group Inc. for $585 million.” Other news outlets seem to have confirmed this news.
  • Auction.com Gets $50 million investment from Google – CNBC reported that “Google Capital, a fledgling venture capital arm of the Internet behemoth, announced Wednesday it is investing $50 million in Auction.com, a growing online real estate marketplace.” Auction.com is a real estate website.
  • Coupons.com IPO valuation tops $1 billion – San Jose Mercury News is reporting that “Silicon Valley’s first pure-tech IPO in 2014 brought in millions more than expected Thursday, as Coupons.com convinced investors it is worth more than $1 billion.” As you might expect, Coupons.com is a website that has lots of coupons.
  • Whisky.com sold for $3.1 million – DNJournal reported that David and Michael Castello of CCIN closed a sale on one of their exceptional assets, Whisky.com.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (19)


    I hope newbies domainers are going to buy all .shits. Really all of them… and park them on CPC sites, asking a lot of greens. New G registries will be happy and real businesses will understand that .com is the only alternative for real business.

    March 7th, 2014 at 9:23 am

    Domo Sapiens

    Youxi.com (“games” in Chinese) $2,430,000
    as reported by DNJournal.com

    March 7th, 2014 at 9:27 am


      …and yesterday’s 37.com for $1,960,800 reported by DNJournal as well

      In reply to Domo Sapiens | March 7th, 2014 at 9:36 am

      Elliot Silver

      37.com is a great domain name for sure, but it’s not an exact match *keyword* domain name.

      March 7th, 2014 at 9:51 am


      How do you know it is not keyword? Is 411 or 911 keyword? In US they are. And so can be 37 somewhere else…

      In reply to Elliot Silver | March 7th, 2014 at 10:02 am

      Elliot Silver

      411 and 911 are numbers, not words. Four one one and nine one one are words.

      In retrospect, I did say “exact match .com domain names” rather than exact match keyword .com domain names, so for all intents and purposes you are right.

      In reply to Mike | March 7th, 2014 at 10:07 am


      Word and keyword are not that related! Applying your definition of (key)word to (pass)word would mean that password cannot contain any number.

      In reply to Elliot Silver | March 7th, 2014 at 10:12 am


    Numbers in some Asian countries are as meaningful as words so I would agree with Mike that 37.com is an EMD.

    I noticed you got rid of the like/dislike buttons finally?

    March 7th, 2014 at 12:09 pm

      Elliot Silver

      I conceded that in my last comment.

      Yes – like/dislike buttons were removed after careful consideration.

      In reply to Tony | March 7th, 2014 at 12:10 pm


      I knew of your concession but just wanted to add my opinion.


      In reply to Elliot Silver | March 7th, 2014 at 12:23 pm

      Elliot Silver

      Opinions are always welcome.

      March 7th, 2014 at 12:58 pm


      That’s so funny because after all my energetic campaigning to lose the dislike button I grew to like it, lol.

      In reply to Elliot Silver | March 7th, 2014 at 6:10 pm


    More proof that Exact Match .com Domains are still #1 and will continue to be so into the foreseeable future.

    We hand registered Tortillas.com in 1998 and like wine it only gets better with time. Will currently consider offers starting at $350k for it.

    I agree that number domains are Exact Match domains domestically and abroad.

    March 7th, 2014 at 2:04 pm

    Bill Hartzer

    I’m still waiting on the mentions of the new gTLDs in the news. Even just one…

    March 7th, 2014 at 2:24 pm


    EMD’s have practically come to be almost the subject of bashing in my observation these past few years, but I think that’s all hot air and beans. As far as I’m concerned EMD’s basically rule. I also agree that some number dom’s are certainly EMD’s whether in this country or some other hot market.

    March 7th, 2014 at 6:14 pm


    P.S. And yes, there are certainly going to be “brandable” exceptions to the “rule” about EMD’s being the ones that basically rule. I have one of the best in the world in fact that you’d recognize immediately. 🙂

    March 7th, 2014 at 6:18 pm


    There has to be a separate category for EMDs, which is ONE-WORD EMDs, of which those listed, above, are a subset.

    March 7th, 2014 at 6:31 pm


    Well to tell you the truth, I find that idea kind of objectionable. I think it tends to be prejudicial toward more than one-word EMD’s, and push a connotation consciously or otherwise of superiority or greater value. But the real truth is that a great many multiple-word EMD’s are far superior and far more valuable than a great many one-worders, and not merely a “few exceptions” to any rule on that.

    March 7th, 2014 at 7:12 pm


    We call them exact search terms or EST’s, which we think better reflects their intent.
    For sure they have been kicked around, but also for sure they continue to be “best available” for those lucky enough to be able to secure one in the .com TLD.
    SEO practitioners, search engines and even many domainers hesitate to give them the credit they deserve.
    A domain name in the forward period will be the most visible part of commercial enterprises. Yet most still don’t understand the importance of an authoritative web address.
    It’s amazing, but marketers using the crappiest domains possible, tell me
    “we don’t need that domain, we have one and someone who looks after that for us”.
    When I point out their website is all but invisible, and gets no search, they don’t seem to grasp what the likely economic result will be.
    Let us hope that the current mass exposure to the new GTLD’s will “raise all boats”
    We will see……………..Regards to All

    March 7th, 2014 at 9:06 pm

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