In March of 2011, there was a major change in the domain name sales forums at NamePros. The most noticeable change to me at the time was that NamePros removed the high price domain sales section. With domain sales being important to most people active in the domain space, this was a pretty significant change.
Yesterday evening, NamePros administrator Eric Lyon posted an update on my blog about some of the recent changes on NamePros. I thought his extensive post was important enough to call out in its own article, so what Eric posted in the comment section is below. If you have questions for Eric or anyone else on the NamePros staff, you are welcome to ask in the comment section.
Thanks to Eric for sharing this information.
There’s been lots of changes since 2011 / early 2012. Including the High priced forum that was brought back late 2012 / early 2013.
Evaluating domains is not an easy task if you want to have any type of accuracy. So just to outline the basics that NamePros takes into consideration now days with the new high Priced forum based on reseller values (NOT end-user). please refer to the below 27 variables:
1.) Is the domain Pronounceable?
2.) How many characters are in the domain?
3.) If a short character domain, are they premium letters?
4.) Is the domain currently developed?
5.) If developed, how many pages are indexed?
6.) If developed, Is it original or duplicate content?
7.) Was the domain previously developed?
8.) Does the domain currently generate any Revenue?
9.) What are a few development possibilities for this domain?
10.) What is the obvious target market(s)?
11.) Is there any keyword value (cpc)?
12.) Is there any keyword competition?
13.) What are the top competing sites for this domain?
14.) What is the Alexa score?
15.) What is the root domain PageRank (PR)?
16.) Is the domain a dictionary word?
17.) What language is the domain?
18.) Does the language of the domain match the extension?
19.) How many backlinks does the domain have?
20.) What have some similar domains sold for in the past?
21.) Is this domain a Trademark (TM)?
22.) Is this domain a trend that has a limited window of opportunity?
23.) How old is the domain?
24.) Is the domain taken in other top extensions?
25.) Is the domain Brandable?
26.) Does the domain have any traffic?
27.) If traffic, What are the traffic sources?
At the end of the day, a domain is truly only worth what someone is willing to pay for it. However, we would like to think that covering the above 27 variables helps a little more in determining whether or not a domain is high priced material.
There will still be instances where some disagree with what ends up in the high priced forum, however I’m sure we can all agree that everyone’s evaluation system is probably a little different, may have sentimental value attached, or may devalue something at first glance just because they aren’t fully familiar with the niche.
While our system may not be perfect, we feel that it does at least address the sanctity of a high priced forum and keeps it fair for everyone.