If you’re watching the NFL today, you may have seen one of (if not the) first new gTLD television commercials. Domain registrar 1&1 ran the commercial I embedded above. It’s all about notifying the general public about the new gTLDs that are coming, and it implores people to pre-reserve a new domain name now.
It’s interesting that the company has already started marketing the new gTLDs to the general public. I would assume other registrars are going to have to follow suit to make consumers aware that they will be available at other domain registrars and not just 1&1.
What do you think about 1 & 1 advertising the new gTLDs?