I like the idea of operating my own landing pages. For better or worse, I have autonomy over the exact design of my landing pages, and I can test pretty much anything. I can change the colors, I can change the text, I can add or subtract form fields, I can enhance or remove the phone number. With my own landing pages, I can pretty much do whatever I want, as long as I can either do it on my own or pay a designer to do it for me.
There are some costs to doing this, beyond the actual cost of paying a designer to make changes on my behalf. Lost leads is an incalculable cost, and I want to share a recent experience.
Shortly after I bought Tangy.com, I reached out to my hosting provider to add a SSL (thanks to Dhara for the reminder) to the landing page. For some of my domain names like this, I have a landing page with a link to my inquiry form on Embrace.com. Both the landing page and the Embrace.com website are hosted at Liquid Web.
When I asked the Support team at Liquid Web to add the SSL, the technician added it and also mentioned that my server is running quite low on resources. As a consequence of this, the load time on my landing pages was likely very slow, and it is possible there were some brief outages. Since I don’t visit my landing pages or inquiry forms very often, it’s something I had not noticed. I use two downtime monitors, but it’s quite possible the slowness or brief outages were overlooked, although they may have been detrimental to my business.
This issue could have cost me leads from people who visited my domain names to see if anyone owns them. My names are almost all listed for sale on GoDaddy, but I still get the majority of my leads and deals from my landing pages.
The issue was fixed by Liquid Web last night, so my landing pages should be fully operational right now. This type of issue exists for people who host their own landing pages. I like having the control over the design and leads, but having to monitor the website and server is a downside.