GoDaddy Auctions: Runner Up “Blocked from Bidding” (Updated)

Finlead posted a couple of concerning tweets regarding his bidding account at GoDaddy Auctions. Unless this is a new and concerning policy at GoDaddy that I was not aware of before, my guess is this is some sort of error:

From what I understand, Finlead was an underbidder in a recent expiry auction. Because the winning bidder defaulted on the auction and did not pay, he was given the opportunity to purchase the domain name for an amount that removed all of the winning bidder’s bids. When he decided against buying the domain name, GoDaddy locked his account because he had not paid for that auction. From what I understand, this is not limited to a single GoDaddy Auctions account.

As far as I have been aware, underbidders are not required to purchase domain names at auction when the winning bidder defaulted. I am pretty sure the policy had been to give the underbidder the opportunity to purchase, and if the underbidder passes, the next bidder gets the chance to buy the domain name for a price that excludes the top two bidders’ bids. The domain name continues to be offered to subsequent bidders until someone pays.

I can only guess this is some sort of error with GoDaddy Auctions rather than a change in policy. If it is a change, I think GoDaddy should have notified bidders of this because people with set budgets may have moved on to purchase other domain names after losing an auction.

If this is an error, it is unfortunate for any bidders who may have been prevented from bidding while the issue persisted. I will reach out to GoDaddy to get a comment and provide an update when I receive one.


Finlead reported that GoDaddy unblocked the account and removed the domain name:

I received a comment from GoDaddy about this:

“Our policy hasn’t changed. If you aren’t the top bidder on a domain, you are under no obligation to purchase it if you’re next in line.”

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Godaddy is a highly inefficient company. The socially responsible thing for them to do would be outsourcing their operations and release their employees back into the workforce to be utilized by more efficient companies.

    A technologically stagnant company with 50% profit margins on most of their products/services and $3B in revenue manages to have a net income which is less than their private whois service revenue (at near 100% profit margin).

    It’s a shame to see all that brand value being wasted on inefficient systems and employees.

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