I just saw a commercial for a new Paramount movie called “State of Play,” staring Russell Crowe, Ben Affleck, and Rachel McAdams. The URL chosen by Paramount was StateofPlayMovie.net. First off, Paramount is forgiven for not buying or leasing StateofPlay.com because it’s owned by a company of that name.
However, I don’t know why they chose the .net of a second class domain name. They did buy the .com (StateofPlayMovie.com), but that domain name doesn’t resolve. Jeeze… if you are going to brand the .net and you own the .com, at least forward it to your active website.
It’s 2009, and some companies don’t get the basics… DUMB x 2!