This evening, Donuts posted the video below to the company’s YouTube page. The minute long video is informational in that it explains why a new gTLD domain name would benefit a business or organization. The video suggests that a company would be better off purchasing their ideal keyword or brand domain name in a new TLD extensions rather than a settling for alternative keyword or brand domain name, presumably in .com.
I don’t know how Donuts plans to market or share this video, but it’s similar in nature to the 1 & 1 television commercial currently airing. With more than 300 new gTLD applications, Donuts is going to play a prominent role when the new TLDs roll out.