Listed for Sale via Sedo

Earlier this morning, Dave Evanson tweeted that Sedo has the exclusive sale listing on, and he is the broker charged with selling the domain name:

In a comment to me about the listing, Dave said “It’s the perfect domain name for a serious player in domain name industry or for someone coming into the industry with a huge splash.”  Dave told me the asking price is $2.5 million.

According to DNJournal, was acquired at the BoxCar / Domain Consultant  auction for $1 million back in 2011. also sold in that auction for $100,000. Interestingly, I recently reported that may have recently been sold, although Richard Lau did not provide a confirmation.

In light of these two recent sales as well as Richard’s sale of the NamesCon domain conference, I asked Richard if he could comment on the sale listing. I also asked him if he was getting out of the domain business. Here’s what Richard shared with me this afternoon:

“ as you might recall is co-owned with Richard Kirkendall, with whom we also co-own We have a much larger project on our hands with and are divesting of the business as there are only so many hours in the day. has over 1.5 million members now and with operations based in Vancouver is a growing business.

I have many domains on which to develop and continue to buy short one word .com domains.,, and are all projects vying for my time.

I think the best home for is in someone else’s hands. Perhaps a larger player who can put the operational resources behind the strong brand and goodwill that the name carries with its natural category-owning attributes.”

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. I like the confidence ==> Dave said “It’s the perfect domain name for a serious player in domain name industry or for someone coming into the industry with a huge splash.” Dave told me the asking price is $2.5 million.
    Combination of the two brand names is also available 😉

  2. Thanks Elliot for the wonderful job you do with this blog. Consistent excellent posts. is a great name. Here’s wishing Dave the best in selling this name.

    I have owned a Domain ( since 2000 that I believe is just as powerful for what Dave says is the intended purpose, “A serious player in domain name industry or for someone coming into the industry with a huge splash.”

    “” is available for cheaper than $2.5 million, including an installment sale or long term lease, so it could be used for a start-up. I am in no hurry to sale so only serious offers should be submitted.


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