New York City-based intellectual property lawyer Brett Lewis (better known by many as a domain lawyer), from the law firm of Lewis & Hand, has launched a new website on the generic domain name TrademarkAttorneys.com.
The website has started out as a blog, and it will eventually grow into a full-fledged trademark law website. The recently launched website is currently ranked No.2 on Bing and Yahoo, and it is on the second page of Google for the competitive keywords. It’s an advantage of owning a keyword domain name that would have been much more difficult had Lewis tried to rank highly using his law firm’s corporate domain name.
The domain name was purchased for an undisclosed sum a few months ago from well-known domain investor, Rob Grant. This was a name that had been previously up for auction, and I thought it would be a great buy for someone in that field.
When asked about his motivations for building the site, Lewis replied, “we’re excited to own the name and to be developing a blog. The TrademarkAttorneys.com blog will have a heavy focus on domains, and hopefully can be a resource for the domaining community.”
Once Lewis’ site ranks in the top of Google for his key terms, he will save significant money on pay per click advertising. As with any domain investment, it’s a significant short term expense, but will certainly pay off over time.