Analysis of Domain Names in Super Bowl Ads

Marketing Land published an article covering the use of hashtags and urls in 2017 Super Bowl commercials. By Marketing Land’s calculation, domain names appeared in 26 of the 66 Super Bowl ads (39%) and hashtags appeared in 20 of the 66 Super Bowl ads (30%). I took  a bit of a deeper dive to look at the usage of urls in this year’s Super Bowl commercials and share what I found.

In the Marketing Land article, there was a table showing the  order of advertisements along with columns documenting whether the advertiser used a hashtag, URL (domain name), Twitter, Facebook, or Instagram in their commercial. This morning, I  watched all of the Super Bowl commercials that used a domain name, as noted in the Marketing Land  table.

The full list of advertisers and the domain name used in their commerical is below. Here’s a snapshot analysis of the types of domain names that were used in the 2017 Super Bowl commercials:

  • .com  – 24
  • .org  – 1
  • new gTLD extensions – 1 (.movie)
  • Tagline / call to action / made up / off-brand SB domain names (like PowerPastImpossible.org) – 4

Domain names used in 2017 Super Bowl commercials:

  • American Petroleum Institute – PowerPastImpossible.org
  • Godaddy – GoDaddy.com
  • World of Tanks – TanksRule.com
  • Buick – Buick.com
  • Logan – Logan.Movie
  • T-Mobile – T-Mobile.com
  • Sprint – Sprint.com
  • WeatherTech – WeatherTech.com
  • Alfa Romeo – AlfaRomeoUSA.com
  • Fate of the Furious – FastAndFurious.com
  • SquareSpace – SquareSpace.com
  • Wendy’s – Othr-Guyz.com
  • Toyota Mirai – Toyota.com
  • 84 Lumber – Journey84.com
  • T-Mobile – T-Mobile.com
  • It’s a 10 – ItsA10Haircare.com
  • Baywatch – TheBaywatchMovie.com
  • T-Mobile – T-Mobile.com
  • Wix – Wix.com
  • King’s Hawaiian – KingsHawaiian.com
  • T-Mobile – T-Mobile.com
  • Nintendo Switch – Nintendo.com
  • Mercedes – MBUSA.com
  • Alfa Romeo – AlfaRomeoUSA.com
  • Sprint – Sprint.com
  • Proactiv – Proactiv.com
Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

5 COMMENTS

  1. Interesting analysis – no .Net, .CO or .TV and of hundreds of new TLDs, only one made the cut. I was a little disappointed at the number of ads which showed no domain at all – made it seem like many brands do not view domains as important to their branding.

  2. I don’t know if they were local spots that aired only in our area, but I remember seeing an ad for Scientology that was shown twice during the game and made reference to their .org domain.

    That “religion” has a major presence in one of the major cities in our region, which is why I am not sure if they were only shown locally, especially since they were not mentioned in the linked article.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

NameJet Announces Platform Enhancements

2
Last Summer, NameJet made some "big changes" to its platform. In essence, NameJet appears to have become a clone of Snapnames, its sister auction...

Rationale Behind CoFounders.com Acquisition

0
It's not often that we hear from the founders of a company to discuss why they spent what they did to acquire a specific...

.Bet Domain Name Acquired for 5 Figures, Reportedly Resold for $600k

9
According to a tweet from Identity Digital (formerly Donuts), the Bet.bet domain name reportedly sold for $600,000. I have not verified or researched the...

Finalize a Deal by Connecting on LinkedIn

2
When I agree to a negotiated deal on a platform like Dan or Sedo, I have always held the expectation that the payment will...

Google Ads Selects Squadhelp for Case Study

0
If you have visited a Squadhelp landing page, chances are good that you have seen their advertising when you visit other websites that have...