Logan.Movie in a Super Bowl Commercial

The greatest Super Bowl game in my lifetime was played last night. As a New England Patriots fan, I am clearly biased, but that was an amazing comeback. For some people, the Super Bowl was all about the television commercials.

Admittedly, I paid little attention to the Super Bowl commercials during the game, but I did notice one new gTLD domain name used in commercials for a new movie called Logan. Fox chose to use the Logan.Movie domain name in its commercial.

If you visit Logan.Movie, you are forwarded to a page within the Fox website advertising the movie. The matching .com domain name, LoganMovie.com, is owned by a company called Logan Luxury Theatres based in South Dakota. I wonder how much extra traffic that domain name saw during the Super Bowl. Logan.com is owned by another entity, which has “Loganberry Books” at the top of the website.

I counted 10 movie trailers shown during the Super Bowl. I looked through them all this morning, and I only see the one .Movie domain name. Interestingly, two of the movie trailers had (MovieName)Movie.com mentioned, and several showed no domain name. In fact, there were more hashtags than domain names, although the purpose was likely more to get a social media buzz than to send people to a website about the movies.

Here’s one of the Logan movie trailers shown during the Super Bowl:

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

  1. I noticed the .movie too. Pleased to see this tld in actual use.

    And that was an amazing comeback! I told a family member after Atlanta got their big lead … “Don’t count the Patriots out!” No team is better at defying the odds and coming back from behind. Incredible game.

  2. That comeback last night was absolutely incredible. Brady has cemented himself as the G.O.A.T. at the QB spot, as has Belichick as Head Coach.

  3. It is spot the needle in a haystack time again for new tlds. Unfortunately the fact that this is a talking point is also a sign of new tld failure. Hollywood could not care less about movie domains and will use a hyphenated .net if it is only $10.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Resolved: No Sound Notification for Email on iPhone 16

0
I've been dealing with a frustrating iPhone issue for a while. I don't recall when it started, but my sound notifications have not been...

Rick Schwartz Responds to Digital Citizens Alliance Report

11
Bill Hartzer wrote an article about a report issued by a group called Digital Citizens Alliance that was critical of domain investing. This is...

Sponsor our 2025 PMC Domain Industry Jersey

1
John Berryhill, my wife Karen, and I are raising funds for Dana-Farber Cancer Institute via the 2025 Pan-Mass Challenge ride in August. Together, we...

Atom.com Transfer Center Status Meanings

0
I frequently see people posting screenshots of their domain name sales on Atom. There are different messages overlaid on the images of the logo...

Escrow.com: 2025 Master of Domains

1
Escrow.com announced the winners of its 2025 Master of Domains awards. The awards are typically given out during NamesCon, but the conference isn't being...