Logan.Movie in a Super Bowl Commercial

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The greatest Super Bowl game in my lifetime was played last night. As a New England Patriots fan, I am clearly biased, but that was an amazing comeback. For some people, the Super Bowl was all about the television commercials.

Admittedly, I paid little attention to the Super Bowl commercials during the game, but I did notice one new gTLD domain name used in commercials for a new movie called Logan. Fox chose to use the Logan.Movie domain name in its commercial.

If you visit Logan.Movie, you are forwarded to a page within the Fox website advertising the movie. The matching .com domain name, LoganMovie.com, is owned by a company called Logan Luxury Theatres based in South Dakota. I wonder how much extra traffic that domain name saw during the Super Bowl. Logan.com is owned by another entity, which has “Loganberry Books” at the top of the website.

I counted 10 movie trailers shown during the Super Bowl. I looked through them all this morning, and I only see the one .Movie domain name. Interestingly, two of the movie trailers had (MovieName)Movie.com mentioned, and several showed no domain name. In fact, there were more hashtags than domain names, although the purpose was likely more to get a social media buzz than to send people to a website about the movies.

Here’s one of the Logan movie trailers shown during the Super Bowl:

3 COMMENTS

  1. I noticed the .movie too. Pleased to see this tld in actual use.

    And that was an amazing comeback! I told a family member after Atlanta got their big lead … “Don’t count the Patriots out!” No team is better at defying the odds and coming back from behind. Incredible game.

  2. That comeback last night was absolutely incredible. Brady has cemented himself as the G.O.A.T. at the QB spot, as has Belichick as Head Coach.

  3. It is spot the needle in a haystack time again for new tlds. Unfortunately the fact that this is a talking point is also a sign of new tld failure. Hollywood could not care less about movie domains and will use a hyphenated .net if it is only $10.

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