The domain name business is a specialized field, and there aren’t a whole lot of qualified people who are able to offer expert domain name insight and advice. As a result, I think domain consultants can earn hundreds of dollars an hour for consulting fees.
Domain consultants can be engaged for a variety of tasks by many different types of companies. I want to share some thoughts on how a domain consultant can be engaged for businesses of different sizes and in different fields.
Large companies (Fortune 500) that don’t have a Domain Name Manager on staff can hire a domain consultant to work with the IT department on the following tasks:
- Create a domain name acquisition strategy to ensure domain names are acquired before a product or service launch.
- Establish a protocol to keep domain names secure and renewed,
- Draft an RFP process to hire a domain name broker to acquire or divest domain names.
- Review domain name portfolio to ensure the domain names are being used optimally.
Small to medium sized business (SMB) can work with a domain consultant on the following tasks:
- Ensure the right domain names are owned, and if not, create an acquisition plan.
- Optimize the domain portfolio.
- Create a process to ensure domain names are renewed on time and kept secure.
It is not just companies who use domain names as a part of their business that can use domain consulting services. People in the domain investment space, or people looking to get into the domain investment space can also hire a domain consultant to evaluate their portfolio or help them with a business plan. This can be a bit tricky since most of the *qualified* domain consultants also operate a domain consulting business, and this can create a conflict.
There aren’t a lot of qualified people or companies that are able to offer expert domain consulting services. Most of the people who excel in the domain investment business are busy operating their own businesses and don’t offer domain consulting services (I do not offer domain consulting services). If I were hiring a domain consultant, I would only choose someone who has clearly had success in the domain business and is a trusted advisor.