Domain for sale landing page design is a popular topic. Most parking service providers offer their own purchase/inquiry/offer landing pages, some with customizations and others without them. There are templates to use and companies like Efty that offer landing pages for users to sell their domain names.
Some people prefer to use their own landing page design. I have been using my own inquiry/offer landing page, and I have made tweaks to it over the last couple of years. I’ve tried quite a few things to generate more offers and sales, including the following tactics:
- BIN pages with the price front and center and a link to go into escrow
- Offer pages with minimalist design
- Information about domain names on offer pages
- References and recommendations to give assurance to prospective buyers
I’ve always thought less is better when it comes to these types of landing pages. My thought is that a prospect that has either clicked a link to inquire about a domain name or someone who landed on a domain name to see if it was being used does not need to be convinced that buying the domain name is a good idea. Similarly, someone who only knows that domain names cost $10 at GoDaddy will not likely spend 4, 5, or 6 figures on a domain name, even with compelling copy.
Truth be told, the majority of offers I receive on names like Travels.com, Stallion.com, and Lilac.com is under $100, likely due to people not knowing that domain names like these are worth significant sums of money. I have always felt that sharing information about domain values is likely a waste of space on the landing page.
Interestingly, Mike Mann commented on his company’s (Domain Market) landing page design, and he thinks the text is helping to increase sales:
— Mike Mann (@mikemanndotcom) September 8, 2016
Mike’s company has sold millions of dollars worth of domain names, and Mike has a ton of experience fielding offers and closing domain name sales. It is very possible that he has sold more domain names than anyone else. As such, I would defer to his expertise on landing page design, so this is definitely something to think about when creating a landing page.
For the sake of comparison, I have shared the top section of one of Mike’s landing pages (Obey.com) and one of my landing pages (Travels.com). Click through to see them more clearly. I invite you to share your thoughts.