It’s pretty clear 2017 has been the year of cryptocurrencies, and in the domain industry, it seems that cryptocurrency-related domain names have been big sellers. Every day, it seems like domain names that have “coin” or “crypto” in them are selling at auction or selling via aftermarket platforms. There are even more cryptocurrency domain names that are sold privately, some for big money. Even Bloomberg published an article about the trend a month ago.
Because of the popularity of these domain names, I reached out to some of the top domain name brokers to ask for their take on these types of domain names. Specifically, I asked if they have any comments about the market for crypto-related domain names that I can share in a blog post. Several brokers responded, and here are their thoughts on the current state of the market.
Should other brokers respond later today, I will add their thoughts as well:
Jen Sale, Evergreen.com:
“Over the past 12-24 months, but especially in the last 2-3 weeks, we’ve seen a huge spike in enquiries to broker (buy and sell) crytocurrency domains. In fact, we receive multiple enquiries every single day right now.
We have successfully acquired and sold several cryptocurrency domains on behalf of our clients, including two 3-letter .COMs, both in the 7-figure range, and one dictionary-word .ORG for high 5-figures, just to name a few.
We continue to provide brokerage for ‘the best of the best’ Bitcoin, Ethereum and Blockchain related domains, specifically short, 1Word.COM names.”
Bill Sweetman, Name Ninja (buyer broker):
“Since many of my buy-side clients are startups, I’ve had a few of them approach me looking for crypto-related domains. They, like many first-time domain buyers, seemed surprised to learn that their target domains were going to cost them four- or five-figures. So I had to explain to them that they are probably not the only potential buyers for that “coin” or “block” domain they desire and — hello — crypto is hot right now and getting hotter! Also, while there is a lot of money flooding into the cryptocurrency industry to launch startups, not all of that money is ‘smart money’ and so I’ve seen quite a few crypto startups (but not my clients, of course) make some amateurish and short-sighted domain selection decisions, such as opting for a ‘cheaper’ hand-registered .co or .io when they could have bought their exact match startup or coin name .com for under $2,000.”
Hobi Michalec, Lumis.com:
“I don’t think we’ll see them losing value any time soon.”
Jeff Gabriel, Uniregistry:
“When I started selling domains the trend was .mobi. We know what happened to those. Then online education names, roulette style names and many others took over as the domains in high demand. Token, coin, crypto domains are in the same place. They are hot now, but a new king in town will take their place.”
Mike Robertson, Directnic:
“Having bought and then sold one of the highest selling Bitcoin related domain names for a client, I am very familiar with the space. During the process I marketed the domain to over 100 cryptocurrency companies and individuals, building a very extensive network. This was back in 2014. Three years have passed and that space continues to thrive and grow at a rapid rate. I currently manage over 120K domains and by far the most popular and sought after domains in these portfolios are crypto/coin related. I’m also asked on a regular basis by startups to help acquire domains in this niche. In my opinion, just like the state of the cryptocurrency industry, domain names of this nature will remain popular and valuable.”