Several months ago, GoDaddy Auctions added an “Estimated Value” column to its auction pages. Based on my own observations, I think this addition has considerably boosted auction revenue for the company.
I have two saved searches I use just about every morning at GoDaddy Auctions. One of the searches has nothing to do with the number of bids placed. I used the advanced search functionality to create a specialized search based on a variety of parameters I set. I would guesstimate there are between 150 – 300 domain names that come up each day in this particular search. Typically, only a handful of domain names would have bids, but it appears to me that there are many more auctions with bids these days and I attribute it to the Estimated Value column.
I find myself using the Estimated Value column when I am searching for names to bid on at auction. It is a quick way to highlight the better domain names in a search result. I don’t really rely on the tool to tell me what a domain name is actually worth or how much I could get by selling it, but it seems to be a pretty good way to search based on what GoDaddy says is more valuable.
When doing a sort based on the Estimated Value (from high to low), it is pretty obvious that the higher valued names tend to have more bids. This could be because those are obviously better names, but I would guess it is also because people are using this column in the same way I use it.
I could be wrong about my observation, but I would bet that this Estimated Value column has likely given a big boost to GoDaddy Auctions. I think the same can be said about NameJet, as I regularly observe the Estibot value when bidding on auctions. The auction marketplaces have been pretty strong these last couple of years, and I think the valuation tools have been helpful to the auction houses.