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DNS Testing New gTLD Cross Sell on Landing Pages


A friend shared something interesting that he noticed when typing in random keyword domain names this afternoon. If you visit KneeBraces.com, a domain name that is owned by Frank Schilling’s Name Administration and parked via DomainNameSales.com, check out the link below the PPC advertising links:

This domain is registered. Click here to buy KneeBraces.Email

When you click the link, it takes you to Frank’s domain registrar, Uniregistry, where the visitor is given several options. In addition to a link to purchase the .com domain name from the domain owner, the visitor can also see other extensions that are available for sale, and the visitor can purchase the domain name directly from Uniregistry.

I checked out a couple of my own domain names that are parked at DNS, and this link is not visible on them. My guess is that Frank is testing it to see if it drives revenue while not deterring people from clicking the revenue generating links. I would bet that he is testing this on his domain names before determining whether to introduce it to others.

What are your thoughts?

Screen Shot 2014-03-31 at 4.25.48 PM

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (16)

    Mark Hershiser

    My thoughts are I can’t believe I missed KneeBraces.Email…

    March 31st, 2014 at 4:47 pm

      Ms Domainer


      KneeBraces.email — that’s a good one, ha, ha.

      Why not KneeBraces.ceo or .guru?

      How about .estate? or .land?

      The best yet: KneeBraces.recipes

      All goodies.

      Mark, you have a way of making me LMAO.



      In reply to Mark Hershiser | March 31st, 2014 at 5:07 pm


      Lol big time!

      In reply to Mark Hershiser | March 31st, 2014 at 11:32 pm


    Ah, the cat’s out of the bag 😀 This system – when gone live – will allow anyone with domains parked at DNS to join the Uniregistry affiliate system and make money out of such referral links. Yet another revenue stream unique to Uniregistry. 🙂

    March 31st, 2014 at 5:11 pm

      Elliot Silver

      I wonder if the affiliate payment will be a one shot deal or will continue to pay out each time the domain name is renewed.

      In reply to Acro | March 31st, 2014 at 5:24 pm


      I don’t know that much 😀 My guess is, it’ll be an one-off referral fee, which makes more sense.

      In reply to Elliot Silver | March 31st, 2014 at 5:33 pm

      Elliot Silver

      Frank emailed me and said it would pay upon renewal, too.

      March 31st, 2014 at 6:29 pm


    A newbie or your average joe will click on that link thinking that he is going to purchase the actual product knee braces by emailing the owner.
    When an average joe reads kneebraces.email, he has no clue that this is an actual domain name…he thinks that by clicking this link, he is going to email the owner and purchase knee braces.

    March 31st, 2014 at 6:17 pm


    I also noticed this yesterday on WashingMachineRepair.com

    March 31st, 2014 at 6:38 pm


    Someone sent me an email trying to sell a .guru because I have a similar .com. .Email is another one of the better ones imo.

    March 31st, 2014 at 7:32 pm

    Elliot Silver

    Looks like Name Administration may also be forwarding domain names directly to Uniregistry. Check out Brights.com.

    March 31st, 2014 at 9:45 pm


    It’s good they’re testing this with his names first. Personally, I don’t see how anything that distracts the visitor away from the seller’s desired action (clicking the link that leads to a potential sale or picking up the phone to contact DNS) is a good thing.

    Another thingif is that unless they apply some sort of machine-learning or highly nuanced “rules” to which gTLD extensions are applied, there won’t be any rhyme or reason to which extension shows up. .Email is a really bad example for this keyword, for instance.

    It’s SO bad that it might reinforce the need for the .COM. But you can’t count on that. There are bound to be some low-ballers or easily influenced (confused?) visitors who might opt for the new extension because it’s significantly cheaper.

    I trust Frank’s team will deliver a well-engineered, sophisticated solution, if this does test well. But I don’t really see how it’s a “win” for domain owners.

    March 31st, 2014 at 10:03 pm


    if you’re trying to sell the domain why would anyone want to give a possible buyer a cheaper alternative that you would likely get paid less than a dollar in commission for?

    April 1st, 2014 at 10:52 am
    April 1st, 2014 at 12:26 pm

      Elliot Silver

      I think Andrew would have more info since he wrote about it 🙂

      April 1st, 2014 at 12:28 pm


      I called DNS about another issue, the guy I spoke to was not sure about Godaddy leaving at all – as if he had heard something somewhere about something like that happening sometime – certainly not that he was about to be unemployed. — very strange and it still is April 1.

      In reply to Elliot Silver | April 1st, 2014 at 10:47 pm

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