Directi: “We have about 70%-75% of market share in India”


Bhavin Turakhia, co-founder of Directi, was interviewed in Medianama, a website that covers digital media in India, and I think you’ll find some interesting nuggets in the article. Although Directi is a privately held company, Bhavin was willing to share some impressive numbers about the company with the interviewer.

According to Bhavin,

Across Directi, we have about 70%-75% of market share in India. I don’t have the exact numbers but there are three of our businesses which provide domain names and websites –, and With these, every 100 websites set up in India, over 75 of them are set up and operated through us. So we are already in market monopoly position.”

In addition to this figure, there was an editor’s note about domain name registrations via Directi: “Directi claims that it has 47% marketshare – 1,653,187 of 3,507,100 domains in India are powered by Directi.”

Bhavin Turakhia co-founded Directi with his brother Divyank Turakhia. Together, they’ve grown the company to be worth a reported $350 million + as of 2012. In addition to the three company mentioned by Bhavin in the interview, Directi also owns and operates and Radix Registry, a company that applied for 31 gTLD strings. The company also operates the .PW Registry (a blog advertiser), which has reported over 250,000 registrations.

It’s quite impressive to see what the  Turakhia brothers have built since the company was founded in 1998.


  1. Godaddy is still the biggest registrar for people registering .com domains from India. However they have the market captured when it comes to .in domains.

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