Did Lebron James Acquire Lebron.com?

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If you visit the Lebron.com domain name right now, you can see that it forwards to LebronJames.com, the website for NBA superstar Lebron James. Lebron.com is currently registered under privacy at GoDaddy, so it is unclear if Mr. James acquired the domain name, but it appears that someone associated with James may now control it. This was reported this morning in a tweet from Daryl Lopes:

In early January, Joshua Schoen also reported that the domain name was forwarding to Lebron James’ website:

When I saw and retweeted Josh’s link, I also sent an email to the Whois privacy email address at GoDaddy. Unfortunately, my media inquiry went unanswered.

A website called ClutchPoints wrote about Lebron.com back in August of 2018. At that time, the article stated that “[T]he owner of the domain name “Lebron.com” is willing to part with his site for the hefty fee of $4,650,000.” In looking through my emails, it appears that Domain Holdings had been brokering the domain name back in 2012, but I do not see a price listed.

If Mr. James acquired Lebron.com, I think it was a smart move. When I think of the name “Lebron,” Lebron James is the first and only person that comes to my mind. There aren’t a whole lot of people whose first name along has become synonymous with that person. Lebron has essentially become one of Lebron James’ brand names, and if he bought Lebron.com, I think it was a smart move as he seems to be coming to the end of his playing career and will almost certainly stay in the limelight when he retires from the NBA.

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