Did Domain Name Give Away Washington NFL Rebrand?

A fraternity brother of mine is a news television director for Fox 5 in Washington, DC. Yesterday, he reached out to chat with me on Twitter about a domain name that could be related to the rebranded Washington NFL football team. Commanders.com recently transferred to MarkMonitor and is now registered to its DNStination privacy service.

The Washington Football Team, formerly known as the Washington Redskins, is undergoing a rebrand. Speculation has mounted for many months about the new name of the NFL team. When Commanders.com transferred to the brand protection registrar used by the NFL for some of its domain names, people began speculating that the NFL team would soon be known as the Washington Commanders:

I did a bit of research on Namebio and saw that the Commanders.com domain name sold via Sedo last Summer for $20,000. I connected my college friend with Dave Evanson, Senior Sales and Brokerage Consultant at Sedo. Dave was interviewed by a Fox 5 Washington DC reporter yesterday afternoon. The news outlet published an article about how the domain name transfer may have tipped off fans about the change of the team’s name from Redskins to (Football Team to) Commanders.

If the Washington NFL team is going to be rebranded as the Commanders, the organization was smart for acquiring the Commanders.com domain name in advance of the rebrand. The NFL team has a reveal event scheduled for February 2, so it shouldn’t be long until we know for certain.

Here’s the video that was shown on the evening news last night:

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. If the Washington NFL acquired Commanders for $20K, that’s the steal of the year. Rangers*com sold for $375k years ago, and Rams*com is listed for $800K.

    I’m wondering if a savvy Domainer purchased Commanders*com in July 2021, and then flipped it to NFL at the more fair market price of $200k minimum?

    If WFT did secure Commanders*com for $20K, the seller got hosed!

    • NFL Team formerly known as Washington Redskins, re-branded to Washington Commanders this morning. Seller of Commanders.com severely undersold the domain.

      Anything less than $200K has to be considered a complete steal. A great acquisition at a clearance price for Washington Commanders. It’s like selling a Lamborghini Huracan for the price of a Toyota Corolla.

      Jerry Jones Dallas Cowboys(cowboys*com) and LA Rams (Rams.com) are seething with envy at the negotiating skills of Washington NFL.

  2. WFT fans will be wearing paper sacks over their faces for several years – so hopefully seasons tickets were not part of the deal, plus with likely in an NDA – I don’t think the buyer want to have any direct relations with the seller including tickets

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