Google Developers Explain .Day Domain Names

Until reading an article in Cnet yesterday, I had no idea that .Day was a domain name extension. Apparently, it is an extension being operated by Google, and the idea is that people or groups will buy .Day domain names to promote meaningful days. The WWF, for instance, could buy Wildlife.Day to celebrate Wildlife Day.

Here’s a short video posted to the Google Developers account on YouTube promoting .Day domain names:

Personally, I don’t really get it. I understand what Google is trying to do, but I don’t really understand why an organization would feel the need to spend money purchasing a .Day domain name. Yes, in the case of the WWF, the organization did secure its Wildlife.Day domain name. I presume the registration fee is a drop in the bucket for most organizations. I don’t really know why they need it though.

It will be interesting to see how many .Day domain names are registered. I am sure every single day has multiple special “days,” but even with that being the case, I don’t see this becoming a popular extension.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. The Google registry has done a thorough job identifying the most valuable domains in this TLD, and has applied premium prices accordingly, in a py/py format, rather than just a premium price at the time of initial registration. Google’s financial resources mean that we cannot assume that their prices will be adjusted downward within our lifetimes.

  2. Because Google has got nothing to lose and most probably they donated that domain to that organization!!
    And it is mostly used internally for testing and development for their employees.

    “Personally, I don’t really get it. I understand what Google is trying to do, but I don’t really understand why an organization would feel the need to spend money purchasing a .Day domain name”

  3. there are way too many special days in the year as the world has become globalized and this can be a landing page to encourage attention and donations. so it can work if sold right by google.

  4. Surely, some silly domainer will register,,, etc. for the 365 days of the year. And, he’ll think he’s brilliant for doing so.

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