Until reading an article in Cnet yesterday, I had no idea that .Day was a domain name extension. Apparently, it is an extension being operated by Google, and the idea is that people or groups will buy .Day domain names to promote meaningful days. The WWF, for instance, could buy Wildlife.Day to celebrate Wildlife Day.
Here’s a short video posted to the Google Developers account on YouTube promoting .Day domain names:
Personally, I don’t really get it. I understand what Google is trying to do, but I don’t really understand why an organization would feel the need to spend money purchasing a .Day domain name. Yes, in the case of the WWF, the organization did secure its Wildlife.Day domain name. I presume the registration fee is a drop in the bucket for most organizations. I don’t really know why they need it though.
It will be interesting to see how many .Day domain names are registered. I am sure every single day has multiple special “days,” but even with that being the case, I don’t see this becoming a popular extension.