Diamond.com is up for auction at GoDaddy.com. The domain name has a minimum bid of $1,000,000, and I am told the reserve price for this auction is higher than the minimum bid.
In 2006, Diamond.com was sold for $7.5 million. It is regularly listed among the top public domain name sales of all time. According to GoDaddy’s Joe Styler, “It has had a successful online business attached to it for many years.” It looks like the business is still operational, so I am not sure why the company decided to sell the asset.
According to an article on TheDomains.com last year, GoDaddy has been brokering the domain name for at least a year now. It appears that this is the first time it has gone into an auction format like this. I was told that if the domain name sells at auction, it would be the largest public sale in the history of GoDaddy Auctions.
One thing is for sure – Diamond.com is a versatile domain name. It could potentially be used by someone in the diamond trade, and it could also be used as a brand name. There are many companies that use “Diamond” in their branding, and it is also a descriptive term (hotel ratings and credit card levels). Diamond is also a fairly common last name.
With just a few days to go, it will be interesting to see if there are any bidders on this gem of a domain name.
— GoDaddy Auctions (@godaddyauctions) June 3, 2016