Diamond.com in Auction at GoDaddy | DomainInvesting.com
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Diamond.com in Auction at GoDaddy


Diamond.com is up for auction at GoDaddy.com. The domain name has a minimum bid of $1,000,000, and I am told the reserve price for this auction is higher than the minimum bid.

In 2006, Diamond.com was sold for $7.5 million. It is regularly listed among the top public domain name sales of all time. According to GoDaddy’s Joe Styler, “It has had a successful online business attached to it for many years.” It looks like the business is still operational, so I am not sure why the company decided to sell the asset.

According to an article on TheDomains.com last year, GoDaddy has been brokering the domain name for at least a year now. It appears that this is the first time it has gone into an auction format like this. I was told that if the domain name sells at auction, it would be the largest public sale in the history of GoDaddy Auctions.

One thing is for sure – Diamond.com is a versatile domain name. It could potentially be used by someone in the diamond trade, and it could also be used as a brand name. There are many companies that use “Diamond” in their branding, and it is also a descriptive term (hotel ratings and credit card levels). Diamond is also a fairly common last name.

With just a few days to go, it will be interesting to see if there are any bidders on this gem of a domain name.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (18)

    R P

    It’s a tough domain

    It will leak a lot of traffic to plural diamonds.com if marketed on large scale for jewelry

    And it’s almost too generic. I’ve had a lot of experience with ultra generics in e-commerce and the conversion rates are surprisingly poor.

    But as you say it’s extremely versatile. Just don’t see the value in the singular version for jewelry if you are going to pay 7 figures. Because of the leakage to diamonds.com, which I would pay 3 to 4 times more than the singular version.

    June 3rd, 2016 at 10:50 am


    I was shocked when Godaddy sold LA.com for only 1.2 million. Get ready to be shocked again because I don’t think Godaddy knows how to sell bigtime names.

    June 3rd, 2016 at 10:53 am

      Elliot Silver

      I don’t really agree with your assessment based on one sale. We have no idea how quickly the seller wanted to sell nor do we have other details. If I hire them to sell Exclaim.com and tell them to sell it by June 15, they probably wouldn’t get the highest possible price.

      I do see the company moving quite a bit of their own inventory for what I assume to be good prices.

      In reply to todd | June 3rd, 2016 at 11:01 am


      Actually it was two sales. LA and SV both sold cheap. It even looks like SV was sold at wholesale value to another domain investor. I see them moving a lot of their inventory also but we have no clue for how much. LA and SV were high profile names and they went cheap so I bet Diamond does also.

      In reply to Elliot Silver | June 3rd, 2016 at 11:22 am


    Godaddy put a typo, it’s x.co not x.com

    June 3rd, 2016 at 1:50 pm


    Thankd for sharing Elliot,

    Have similar name: http://Diamond.Market ngtld that is for sale ,it will be interesting in the buyer will get all both names, there are few good diamond names for the jewelery industry.

    June 4th, 2016 at 2:27 am


      That one is actually quite nice and one of the probably few keywords I would consider valuable with “.market.”

      In reply to asset.domains | June 5th, 2016 at 1:32 am


      I plan to auction it in the near future, was thinking about a no reserve, but the covreage of auctions is limited to domainers, if big companies have interest in marketing they should think about tbe name, there are lab grown diamonds that are fighting to enter the market too.

      In reply to John | June 7th, 2016 at 12:57 pm


    LA.com is one of the biggest “coverups” in the whole “domain investing” industry.

    I put it that way because when it was announced such prominent bloggers in the industry started falling all over themselves to declare that it was a good sale, when the whole rest of the world knows that it was so ridiculously cheap you have to have downed a crate full of vodka before selling a domain like that for what it went for. “Y’all” let us all down big time with nonsense like that.

    >”One thing is for sure – Diamond.com is a versatile domain name.”

    Indeed it is, and still worth no less than the plural imo. Also precisely why .Gold is one of the few best new extensions for publishers, end users and entrepreneurs, the limitless versatility as symbolizing the best and most valued of anything under the sun – as the term “gold” is commonly used in every day communication – not to mention the literal uses for pertaining to “gold” itself.

    “Diamond.com” is still fabulous and another “LA.com” style sale would be a real travesty.

    June 4th, 2016 at 11:40 pm


    To be honest i think with the new gtld era arriving we will see alot more valueable .com names sell while they still can fetch a good price. I believe in a few years from now the playing field might be looking alot different.

    June 5th, 2016 at 8:19 pm


    RP- great point(s) regarding plurals

    WHOIS? Diamond.jewelry

    Richline Group, Inc., a wholly-owned subsidiary of Berkshire Hathaway Inc. since 2007, is the USA’s foremost, financially-strong Jewelry Manufacturer, Distributor and Marketer.

    diamond.com appears to be “educational” Shopping forwards to ice.com
    If other retailers are’t interested? wholesale? My bet is 8-900k if they want it sold.

    June 6th, 2016 at 1:48 am

    Manu M

    Medicare.com is one such domain sold for millions in the market. A similar domain “Phobicare.com” is for auction on godaddy at a reasonably low price.

    June 9th, 2016 at 11:28 am

      Elliot Silver

      How is “phobicare” similar to Medicare?

      June 9th, 2016 at 11:36 am

      Manu M

      Sir just as Medicare represents medical care, phobicare represents care for phobia. Phobia is actually a problem faced by most of us which can be cured through care. An online consultancy for phobias has huge potential.

      In reply to Elliot Silver | June 9th, 2016 at 2:09 pm


      Your phobicare domain is so good, yet you just registered it one week ago. How lucky for you no else had grabbed it yet!

      Mark it a zero.

      In reply to Manu M | June 9th, 2016 at 3:10 pm

      Manu M

      You can’t rule out a domain based on its age. It’s the characters that define it.

      In reply to STRIKER | June 9th, 2016 at 11:34 pm



      Mark it a zero.

      In reply to Manu M | June 10th, 2016 at 7:18 am

    Manu M

    Let’s see.

    June 10th, 2016 at 8:36 am

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