Diamond.com in Auction at GoDaddy

Diamond.com is up for auction at GoDaddy.com. The domain name has a minimum bid of $1,000,000, and I am told the reserve price for this auction is higher than the minimum bid.

In 2006, Diamond.com was sold for $7.5 million. It is regularly listed among the top public domain name sales of all time. According to GoDaddy’s Joe Styler, “It has had a successful online business attached to it for many years.” It looks like the business is still operational, so I am not sure why the company decided to sell the asset.

According to an article on TheDomains.com last year, GoDaddy has been brokering the domain name for at least a year now. It appears that this is the first time it has gone into an auction format like this. I was told that if the domain name sells at auction, it would be the largest public sale in the history of GoDaddy Auctions.

One thing is for sure – Diamond.com is a versatile domain name. It could potentially be used by someone in the diamond trade, and it could also be used as a brand name. There are many companies that use “Diamond” in their branding, and it is also a descriptive term (hotel ratings and credit card levels). Diamond is also a fairly common last name.

With just a few days to go, it will be interesting to see if there are any bidders on this gem of a domain name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. It’s a tough domain

    It will leak a lot of traffic to plural diamonds.com if marketed on large scale for jewelry

    And it’s almost too generic. I’ve had a lot of experience with ultra generics in e-commerce and the conversion rates are surprisingly poor.

    But as you say it’s extremely versatile. Just don’t see the value in the singular version for jewelry if you are going to pay 7 figures. Because of the leakage to diamonds.com, which I would pay 3 to 4 times more than the singular version.

  2. I was shocked when Godaddy sold LA.com for only 1.2 million. Get ready to be shocked again because I don’t think Godaddy knows how to sell bigtime names.

    • I don’t really agree with your assessment based on one sale. We have no idea how quickly the seller wanted to sell nor do we have other details. If I hire them to sell Exclaim.com and tell them to sell it by June 15, they probably wouldn’t get the highest possible price.

      I do see the company moving quite a bit of their own inventory for what I assume to be good prices.

    • Actually it was two sales. LA and SV both sold cheap. It even looks like SV was sold at wholesale value to another domain investor. I see them moving a lot of their inventory also but we have no clue for how much. LA and SV were high profile names and they went cheap so I bet Diamond does also.

  3. Thankd for sharing Elliot,

    Have similar name: http://Diamond.Market ngtld that is for sale ,it will be interesting in the buyer will get all both names, there are few good diamond names for the jewelery industry.

    • That one is actually quite nice and one of the probably few keywords I would consider valuable with “.market.”

    • I plan to auction it in the near future, was thinking about a no reserve, but the covreage of auctions is limited to domainers, if big companies have interest in marketing they should think about tbe name, there are lab grown diamonds that are fighting to enter the market too.

  4. LA.com is one of the biggest “coverups” in the whole “domain investing” industry.

    I put it that way because when it was announced such prominent bloggers in the industry started falling all over themselves to declare that it was a good sale, when the whole rest of the world knows that it was so ridiculously cheap you have to have downed a crate full of vodka before selling a domain like that for what it went for. “Y’all” let us all down big time with nonsense like that.

    >”One thing is for sure – Diamond.com is a versatile domain name.”

    Indeed it is, and still worth no less than the plural imo. Also precisely why .Gold is one of the few best new extensions for publishers, end users and entrepreneurs, the limitless versatility as symbolizing the best and most valued of anything under the sun – as the term “gold” is commonly used in every day communication – not to mention the literal uses for pertaining to “gold” itself.

    “Diamond.com” is still fabulous and another “LA.com” style sale would be a real travesty.

  5. To be honest i think with the new gtld era arriving we will see alot more valueable .com names sell while they still can fetch a good price. I believe in a few years from now the playing field might be looking alot different.

  6. RP- great point(s) regarding plurals

    WHOIS? Diamond.jewelry

    Richline Group, Inc., a wholly-owned subsidiary of Berkshire Hathaway Inc. since 2007, is the USA’s foremost, financially-strong Jewelry Manufacturer, Distributor and Marketer.

    diamond.com appears to be “educational” Shopping forwards to ice.com
    If other retailers are’t interested? wholesale? My bet is 8-900k if they want it sold.

  7. Medicare.com is one such domain sold for millions in the market. A similar domain “Phobicare.com” is for auction on godaddy at a reasonably low price.


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