DeBlasio.Fail is Launched

I was checking out the NY Post this afternoon, when I scrolled to the bottom of the homepage and saw a creative use of a new gTLD domain name. As you can see below, the NY Post has a banner with a link to the website DeBlasio.Fail. Bill De Blasio is the sitting Mayor of New York City.

When you visit DeBlasio.Fail, you see a heading at the top of the website that says, “DE BLASIO COUNTDOWN CLOCK“, and there is a clock ticking down the time remaining in Mr. De Blasio’s current term as Mayor.

On the  DeBlasio.Fail website, you can see a New York Post logo in the bottom left hand corner. The domain name is registered privately, so I am not sure how the publication is associated with the domain name and website.

It seems like a pretty amusing usage of a new gTLD domain name. It is also interesting that a .Fail domain name was used rather than a .Sucks domain name. It looks like DeBlasio.Sucks is also registered, but it resolves to a 101Domain landing page. I guess .Fail is more of an opinion about the Mayor’s time in office, while .Sucks could be seen more as a personal attack than criticism of the Mayor. I no longer live in NYC, so I don’t know enough about the Mayor to have formed an opinion about him or his time as Mayor.

.Fail is a new gTLD domain name operated by Donuts. There are currently fewer than 3,000 .Fail domain names registered. It will be interesting to see if .Fail is given any kind of boost by this exposure.

Gothamist published an article about the DeBlasio.Fail website if you want to learn more about it.


Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. This is one of my written views about gTLDs. By merely looking at a domain name (I mean the new gTLDs), you will have a feeling of what to expect when you visit the site.

Leave a Reply

Recent Posts Acquired for More than $10 Million

Last week, Hilco Digital's Andrew Miller shared that he and Larry Fischer brokered the sale of the domain name. Andrew mentioned that it...

Hilco Digital Assets Announces $10m Investment in Squadhelp

Squadhelp has become a leading brand naming marketplace, connecting business owners and entrepreneurs with domain names listed for sales on its platform. Led by...

Questions Related to Uni —> Afternic Parking Migration

If you are a Uniregistry customer, you most likely received an email explaining the upcoming migration of the Uniregistry Market and parking platform to...

Some Uni-Registered New gTLDs Will be Transferred to 1API

I received an email from Uni (formerly Uniregistry) that I initially thought was a Whois verification email and almost ignored. It was, in fact,...

Advice and Resources for a Newbie Domain Investor

Someone reached out to me on Twitter seeking advice for selling domain names. In a short tweet thread, I shared a few thoughts and...