Jag Singh retweeted a DAN.com tweet from July of 2018 that shared the prior week’s sales stats and a bit of additional details about the sales that were closed on the platform:
Last week $480,000 worth of domains sold at Undeveloped!
Some interesting stats:
1: The top sale was a ccTLD
2: The runner-up a .io domain (Installed Sale)
3: The third highest sale was a Crypto related .com (Crypto related domains are 🚀 again)#NewRecord #DomainMarketplace pic.twitter.com/tioJ5nBeIt— DAN.COM (@Undeveloped) July 23, 2018
The tweet caught my attention because the revenue number seemed like it was lower than I expected. I quickly noticed that the tweet was nearly two years old, so that explained why the revenue number seemed low to me.
This morning, perhaps because it noticed the older tweet had drawn attention, DAN shared some updated stats about domain name sales on its platform:
Have you listed your domains on https://t.co/vpmKVz0FE3?
Our growth team is continuously driving more domain buyer traffic to our marketplace: https://t.co/BkExREAGeP
Monthly Market Statistics:
$3M in domain sales 👍
1.8M-2M marketplace visitors 👍
+3000 transactions 👍
— DAN.COM (@Undeveloped) June 12, 2020
The company is reporting $3 million in monthly domain name sales, more than 3,000 transactions, and 1.8 – 2 million market visitors. I presume the traffic statistics include visitors to the platform and to individual domain names that use DAN landing pages. I do not know if this is average monthly statistics or if this is data from the most recent month.
Assuming this is the average, and also assuming the $480k week was average or above average (meaning approximately $2m in monthly revenue in 2018), that’s nearly a 50% increase in monthly sales volume.
DAN recently announced a private equity company called Airbridge Equity Partners recently took a minority ownership stake in the platform.
It can even do better.
DAN is a great innovative marketplace but has some issues/improvements to make:
1. Search function doesn’t always work correctly
2. Even if you have 1000s of domains in your marketplace, max pages shown on your market place is only 5 and then no other pages/domains.
3. Commission for customers who come directly from the lander should be much lower just like UniRegistry.
4. US customers should be paid via ACH/Bank-transfer from US bank account to avoid $25 loss every time we receive a payment.
5. Should increase domain distribution partners worlwide just like AfternicDLS/Fast-transfer.
This is my genuine feedback.
Hope it’s take as well intended.