According to a Bloomberg article published this morning, “Uber said Wednesday it aims to bring its Jump bike rental service to Berlin before the end of this summer, with other European cities to follow soon after.” Jump uses the JumpBikes.com domain for its website. The brand match Jump.com domain name is owned by Microsoft, although the domain name does not resolve.
In my opinion, Jump.com is worth high six figures to low 7 figures. Its value lies in its brandability, but its price is dependent upon Microsoft’s interest in selling it (or lack thereof). When Uber needed Uber.com, it was able to buy the domain name. In addition, Microsoft seems to have a willingness to sell domain names on occasion.
Do you think Uber will buy Jump.com from Microsoft?
Considering the players are msft and uber Id put the range at 7 to 8 figures. If it was a startup and msft was playing nice maybe high six figures.
Buying it would boost the brand more and that is what Uber is trying to do. So I also guessed Yes! They are likely to buy Jump.com
i don’t think that Microsoft would likely sell it at this time. First of all it seems they don’t need the money. Secondly it’s a great name for any future product that Microsoft will develop and launch. In addition the name isn’t product specific and has much broader potential with other products like a new app or even a process in a future Windows app, or even something to do with XBOX.
I think Uber will just create a subdomain like “jump.Uber.com”
I agree with you. That shows these two company’s relationship, and boost both of them.
>”In my opinion, Jump.com is worth high six figures to low 7 figures.”
I would “appraise” the brandability alone at min. 7 to 8 figures. It is sad to me that you would think less.