According to a Bloomberg article published this morning, “Uber said Wednesday it aims to bring its Jump bike rental service to Berlin before the end of this summer, with other European cities to follow soon after.” Jump uses the JumpBikes.com domain for its website. The brand match Jump.com domain name is owned by Microsoft, although the domain name does not resolve.
In my opinion, Jump.com is worth high six figures to low 7 figures. Its value lies in its brandability, but its price is dependent upon Microsoft’s interest in selling it (or lack thereof). When Uber needed Uber.com, it was able to buy the domain name. In addition, Microsoft seems to have a willingness to sell domain names on occasion.
Do you think Uber will buy Jump.com from Microsoft?