Looking to convince someone to spend 5 figures on a domain name, but they are reluctant to make the plunge? Perhaps it would behove you to share this video of Scott Voigt discussing his company’s branding pivot from HomeBase.io to Full Story. In this tweet shared by Peter Askew, Scott Voigt discusses just how much his company benefitted from spending $30,000 to buy the FullStory.com domain name.
“It was the best money I’ve ever spent… EVER” @scott_voigt speaking to @davidcummings on his acquisition of https://t.co/sg7uBWbdLo domain name a few years back. “It lent a level of credibility, to be honest”https://t.co/dT20Ay4BcA
— Peter Askew (@searchbound) June 5, 2018
It’s no surprise really, but when some people are contemplating a major domain name acquisition, they tend to focus on the cost. Good domain names are very expensive (the reason is explained very well on Michael Cyger’s HowMuchIsADomainNameWorth.com website). Scott Voigt’s emphatic answer to the question about spending $30k for a domain name shows how much value the right domain name brought to his business.
Perhaps the next time you have a reluctant buyer, you can share this interview with Scott to help someone see how much value the domain name could bring to their business.