$30k for a Domain Name? “It Was the Best Money I’ve Ever Spent. Ever. Ever.”


Looking to convince someone to spend 5 figures on a domain name, but they are reluctant to make the plunge? Perhaps it would behove you to share this video of Scott Voigt discussing his company’s branding pivot from HomeBase.io to Full Story. In this tweet shared by Peter Askew, Scott Voigt discusses just how much his company benefitted from spending $30,000 to buy the FullStory.com domain name.

It’s no surprise really, but when some people are contemplating a major domain name acquisition, they tend to focus on the cost. Good domain names are very expensive (the reason is explained very well on Michael Cyger’s HowMuchIsADomainNameWorth.com website). Scott Voigt’s emphatic answer to the question about spending $30k for a domain name shows how much value the right domain name brought to his business.

Perhaps the next time you have a reluctant buyer, you can share this interview with Scott to help someone see how much value the domain name could bring to their business.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Thanks for posting this, and I never even knew about the Cyger site which I’m looking forward to checking out. Personally I keep a “file” of sorts on the “value of” domain names. I’ve never met the man, but I consider him to be a “Hall of Fame” domainer for his contributions and work which I enjoyed so much.

  2. The namebio top 100 list linked to from the Cyger article sure needs updating to reflect how two of the three top known sales were two word .coms (not counting lasvegas.com):

    Insurance.com $35.6 million 2010
    VacationRentals.com $35 million 2007
    PrivateJet.com $30.18 million 2012

Leave a Reply