Domain name values are dynamic. A few big sales in a short period of time, and similar domain names can increase in value. Domain names are unique digital assets, and comparable sales and/or trends can cause changes in their valuations.
During the last year or two, I have been more willing to put BIN prices on my domain names, I have also been adding more domain names to Afternic to drive revenue on names I consider moveable inventory. These are the types of names I regularly buy at auction for $500 or less and am happy to quickly sell for 4 or low 5 figures without a negotiation. I added the Afternic phone number to many of my parked landing pages, and it’s always nice to see an email telling me a domain name sold or telling me they have an offer.
BIN pricing is a double edged sword. It’s great to move inventory, but it can be a bit of a shot to the stomach when a deep pocketed buyer picks up a name for relatively cheap. I don’t generally have regrets because there are probably plenty of deep pocketed buyers who wanted one of my names that I priced too high and they picked up something else instead. I do think it is important for me to look through my BIN-priced names to make sure the pricing is reflective of the current market conditions.
I thought it would be interesting to poll readers to see how often they update their buy it now pricing. As always, additional thoughts are welcome in the comment section: