Daily Poll: How Often Do You Update Domain Name Pricing?


Domain name values are dynamic. A few big sales in a short period of time, and similar domain names can increase in value. Domain names are unique digital assets, and comparable sales and/or trends can cause changes in their valuations.

During the last year or two, I have been more willing to put BIN prices on my domain names, I have also been adding more domain names to Afternic to drive revenue on names I consider moveable inventory. These are the types of names I regularly buy at auction for $500 or less and am happy to quickly sell for 4 or low 5 figures without a negotiation. I added the Afternic phone number to many of my parked landing pages, and it’s always nice to see an email telling me a domain name sold or telling me they have an offer.

BIN pricing is a double edged sword. It’s great to move inventory, but it can be a bit of a shot to the stomach when a deep pocketed buyer picks up a name for relatively cheap. I don’t generally have regrets because there are probably plenty of deep pocketed buyers who wanted one of my names that I priced too high and they picked up something else instead. I do think it is important for me to look through my BIN-priced names to make sure the pricing is reflective of the current market conditions.

I thought it would be interesting to poll readers to see how often they update their buy it now pricing. As always, additional thoughts are welcome in the comment section:

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I do that weekly and don’t be surprised that a buyer interested in a name is waiting to see any price adjustment .I sold a 4 L .org for $2.5k within 24hours after i updated the price.The buyer was so aggressive and told me he wants to buy the name and I figured he must have the domain in their watch list.Buyer was from France .So always adjust weekly depending on the market or recently sold niche picking up steam.

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