Yesterday afternoon, Thornton McEnery of Crain’s New York published an article about .NYC domain names: What’s he smoking? Podiatrist foots $60K bill for marijuana.nyc. The article covered the recently concluded auctions for .NYC domain names, which grossed just under $750,000 in total sales, netting “roughly $300,000” for the government of New York City.
McEnery published a list of 1,011 domain names that went to auction. Nearly half of these domain names sold for $10, and the largest sale was Marijuana.NYC at $60,920. I don’t know if the sale price included an additional registration fee or not (for instance if a buyer who won an auction for $10 only had to pay $10 or a registration fee on top).
I took the .NYC list that was published and ran all the domain names through GoDaddy’s bulk domain checker as .com domain names to see how many of these names were unregistered in .com (MarijuanaNYC.com for example). Out of the 1,011 .NYC domain names sold at auction, I saw that 301 are available to register in .com. My advice would be for the owners to grab the matching .com if they intend to develop their .NYC domain names. They might as well control both to avoid confusion, especially given the low cost.
To date, there have been 67,815 .NYC domain names sold, according to nTLDStats.com. With these registration numbers, .NYC currently ranks #8 in the list of top new gTLD domain extensions sold. The only other geographic domain extension outperforming .NYC is .Berlin, which had a free domain name event that boosted its registration numbers.
If I still lived in New York City, I would have been a buyer of .NYC domain names. It would be interesting to see how local businesses and entrepreneurs use their domain names.
One thing we can all observe from a distance is whether this Crain’s article has an impact on registration numbers for .NYC. Crain’s has considerable reach, especially in the financial and real estate sectors, and I wouldn’t be surprised to see a spike in registrations in the coming days.