I read about another recent Google update that favors fresh content, and I want to speculate about something. I think the update could prove to be beneficial to owners of developed city .com domain names. Although this is a generalization, I’d like to share my rationale and welcome your feedback.
From what I’ve read, this most recent update seems to favor websites that have fresh information and new content. Blogs, for example, seem to be benefitting from the changes, although I haven’t personally analyzed any of my websites yet.
Over the past couple of years in speaking with owners of developed city .com domain names, most have daily, if not hourly updates. The articles include local news, events, and other relevant information. Lowell.com might not be a primary news source, but I update the site daily as events and articles are submitted by local businesses and residents. This helps drive traffic, but it also shows Google that the site is updated frequently.
From my perspective, many “official” city websites are updated irregularly. Although the city government makes news every day, they often send their news to local newspapers for publication online. Their websites are still good resources, with phone numbers, addresses, policies, laws, and other important information. However, they aren’t always good sources of fresh information.
With the most recent Google update favoring fresh content and websites that provide this content, I would imagine some city .com domain names will see a Google ranking boost, and it will consequently drive additional traffic.
What do you think?