Could Facebook Rebrand as “Meta?”


Late last night, The Verge published an article reporting that “Facebook is planning to rebrand the company with a new name,” and it could be done in similar fashion to how Google created a parent brand in Alphabet. The article stated that the rebrand is being undertaken “to reflect its focus on building the metaverse.”

I speculated / guessed that perhaps Facebook was the private buyer behind the $149,000 purchase of the domain name and if this is the case, perhaps the company could rebrand as Metaso or something along those lines.

Someone on Twitter called to my attention that Facebook (or a related entity) already appears to own the domain name. At the moment, forwards to, the website for Meta, “a biomedical research discovery tool that analyzes & connects millions of scientific outputs to give you a comprehensive view into science.” Meta is a project from the Chan Zuckerberg Initiative, an organization founded by Facebook founder Mark Zuckerberg and his wife, Priscilla Chan.

While a rebrand of Facebook to Meta would likely be confusing to the Chan Zuckerberg Initiative project of the same name, there may be no better metaverse brand and matching domain name than It is short, simply to spell, and it is a brand name that could be used broadly rather than exclusively related to the metaverse.

It remains to be seen whether Facebook will rebrand or not, and I would not be surprised if the company chooses Meta for its rebranding.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I don’t think so. I would assume that Meta will sound like Inter/net today, tomorrow. I don’t think any company would want to rebrand as “Internet”—too much to live up to, and precisely why I don’t think they’ll go for Meta/verse.

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