Could AAF.com Hit the Market?

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According to a report on ESPN this afternoon, the Alliance of American Football (AAF) filed a petition for bankruptcy in Texas. The AAF was a professional football league in the US that played its games during the NFL’s off-season. Unfortunately for its players and fans, the AAF did not make it a full season before filing for bankruptcy.

One thing the AAF did right was acquire the rights to the valuable AAF.com domain name. Because of Whois privacy, I can’t tell for certain that the football league is the registrant of the domain name, but AAF.com is home to the league’s website. If the league is the registrant of the domain name, it is still a valuable asset that could potentially be sold off as part of the bankruptcy proceeding.

Here’s the part of the ESPN article that might be of interest to investors who would like to own AAF.com:

“Chapter 7 bankruptcy is the most common form of bankruptcy. It means the league will gather and sell its assets to pay creditors according to the U.S. Bankruptcy Code. Property such as real estate — although it isn’t clear whether the AAF owned any — can be exempt, but all other assets can be liquidated.”

In my opinion, AAF.com as a standalone domain name asset is likely worth somewhere between mid five figures to low six figures. Of course, it could be worth more if multiple entities showed up with a strong desire to buy the domain name. It’s a solid LLL.com domain name, and I could see quite a few entities that would want to own it.

I will keep my eyes on the proceedings to see if AAF.com is listed as a salable asset.

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