At the World Health Assembly held recently in Geneva, Switzerland, the World Health Organization (WHO) warned that a SARS-like virus is a major health threat. According to WHO Director-General Dr Margaret Chan, “The novel coronavirus is a threat to the entire world.”
I was curious about who owns Coronavirus.com, because if the world reaction to this coronavirus is similar in scale to SARS, it is probably going to be worth quite a bit of money. Pharmaceutical companies will produce preventative care and post-infection drugs, natural cure companies will share remedies, and others will want to share information about the coronavirus. All of this means that relevant domain names will have value as a significant amount of money will be spent on marketing and sales.
Not surprisingly, Frank Schilling’s Name Administration owns Coronavirus.com, and the domain name is parked at Internet Traffic. Name Administration has owned Coronavirus.com since at least 2007, according to the earliest recorded Whois archive.
The domain name is also listed for sale at Sedo. Surprisingly, the domain name is listed with a buy it now price of just $13,800, which I think is pretty low.
Although I think the price is cheap for a domain name with its potential, it’s not the type of name I’d personally speculate on and purchase. In order to get my ROI, I’d have to price it much higher while hoping that this coronavirus becomes an even bigger story.
I think we’ll probably either see this name on a DNJournal sales report in the near future, or the Name Administration will re-price it considering the potential. Domain prices are dynamic, and news of an epidemic like this can rapidly increase the value of an exact match domain name.
BTW, please don’t send me your newly hand registered “CoronavirusRemediesAndCures.com” domain names asking if they’re worth anything or if I want to buy them. The answers are no and no.