COO.com Sells for $45,000 on NameJet

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I wrote an article about Tucows offering a number of great domain names for sale on NameJet this week. The auctions have been closing over the past couple of days, and the auction for COO.com ended today with a sale price of $45,000.

There were 347 bidders for this auction, and it appears that a regular NameJet bidder won the auction.

I would think $45,000 is on the low side of the end user valuation scale for a name like COO.com. Obviously my first thought is that COO would stand for Chief Operating Officer, and there are a number of publications (online and offline) geared towards COOs. I bid on the auction, but my concern when bidding on high value names in auction is that they can be difficult to profitably re-sell in the short term.

I wouldn’t be surprised to see this one re-sold down the road should development not be in the plans for the buyer.

Other Tucows names that are closing in the next couple of days include TheHotel.com, Playwright.com, and Veggies.com, among others.

3 COMMENTS

  1. Elliot, I think $45K is surprisingly low, too. I could envision developing COO.com into a daily briefing destination for chief operating officers. COOs are at the highest tier of corporate execs, among the ranks of CEOs, CMOs and CIOs. I think national and global advertisers would trip over themselves to reach well-paid and influential COO decision-makers on such a site.

  2. Hell I missed this one. Superb 3 l com. I think a price 3x that sales price isn’t outrageous.

    Chief Operating Officer for sure but it’d also make for a superb name for an online portal geared towards newborns.

    In fact it’s that brandable it could be used for pretty much anything.

  3. I find it really interesting that a generic name like COO.com sold for $45,000 but a brandable name like eDoctor.com went for a similar price. I have resisted buying names with “e names.”

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