The Domain Name Association (DNA) is described as a “new non-profit global business association that represents the interests of the domain name industry.” Major companies like Demand Media, Donuts, GoDaddy, Google, and Amazon are listed as members of the DNA. I think it’s great that a major trade organization exists to promote domain names and the domain name industry.
The mission statement of the organization seems to be fairly broad:
Promote the interest of the domain name industry by advocating the use, adoption, and expansion of domain names as the primary tool for users to navigate the Internet.
Our first priority is to educate Internet users around the world about the new generic top-level domains (gTLDs) that will be released through ICANN’s New gTLD Program. The Internet landscape is changing, and research shows that Internet users are unaware of these changes and may be confused by new gTLDs. We are working together to develop educational resources and campaigns to prepare users for these changes and support the success of these new top-level domains.
I am considering signing up for a membership in the DNA, and as a domain name investor, I am curious how a membership in this organization will benefit or assist my domain investment and monetization business. It seems like the main focus of the DNA is on the new gTLD domain names rather than the existing extensions, and domain name investors are probably more interested in currently used TLDs rather than the new TLDs (although that focus may change over time).
It’s nice to see an organization that wants to help promote domain names, especially one that counts some of the largest companies in the space as members. I hope the DNA will let domain name investors know how it supports our rights to own domain portfolios as investments and how the DNA sees domain investors in the domain name ecosystem.
There are a number of issues domain investors face, and I’d like to know how it will support domain investors before I write a check.