Acquired by HubSpot (Updated with Price)

The domain name has changed hands, and the buyer is HubSpot, a marketing and CRM service provider. HubSpot is publicly traded on the New York Stock Exchange with a $22+ billion market capitalization. transferred to MarkMonitor, and it currently has a MarkMonitor default landing page.

Prior to the sale, had been registered under Whois privacy for many years. The domain name previously resolved to a BrandForce landing page powered by Efty. The domain name is still listed for sale via Afternic, and I can see the asking price had been $11.8 million.

I reached out to HubSpot CTO and Co-Founder Dharmesh Shah to see if he could comment about the acquisition. Dharmesh is no stranger to domain name acquisitions, as he recently acquired for $100,000. Dharmesh offered no comment on the acquisition.

Louis Pickthall, Co-Founder and Vice President of BrandForce, confirmed the sale of He told me the domain name was brokered internally at BrandForce by himself and Stephen Byrne. is one of the best domain names I have seen change hands in quite some time. Because HubSpot is a publicly traded company, perhaps it will report the acquisition price in a future SEC filing. In the shorter term, I am looking forward to seeing how the company uses this exceptional domain name.

Update: George Kirikos spotted the $10 million purchase price in a SEC filing, he shared on Twitter.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. is a superior domain name.
    Nice that it’ll show up in a SEC finding before the end of the year.

    Could be the biggest public domain name sale of 2022.

  2. Was owned by Ryan Allis, founder of (who originally purchased it from Sony when he started, but he eventually shut it down). He now runs

    Killer name.


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