Owner Comments on .Condos gTLD |
Neustar Domain Names Owner Comments on .Condos gTLD


Richard Swerdlow is the  CEO of, a real estate website with a focus on the condominium market. In addition to owning the branded, Swerdlow’s company also owns, which it forwards to the website. According to, the .Condos new gTLD domain extension (Donuts) will enter into general availability very soon, allowing anyone to hand register .Condos domain names.

I know of several domain name owners whose .com domain names match a new gTLD extension. Swerdlow’s company is in a somewhat unique position in that his company doesn’t have a relationship with the new gTLD, and it is very possible that it will benefit from confusion between people who accidentally type instead of Domain.Condos.

I reached out to Swerdlow to find out what he thinks the impact will be when new .Condos domain names are used by businesses and how any potential confusion might help or possibly harm his brand.

According to Swerdlow, “We think the potential confusion will support increased traffic to the .com and do not see the .condos extension as having any immediate negative impact on our business and portal.” He continued, “We see this as a potential lift in traffic, brand awareness for the exact-match term and a positive event for us.”

Because forwards to the company’s main website, the company “added a global redirect to” If a visitor is looking to visit NewYork.Condos and accidentally types in, they are redirected to rather than to an error or non-functioning ISP-provided page. This is wise because a non-functional page doesn’t help anyone. In my opinion, it’s very possible that a visitor may not even know they erred if they accidentally add the trailing .com since the content will probably be similar to what they are seeking.

There does seem to be interest in the .Condos gTLD, and people have already reached out to Swerdlow to work with his company using the new .Condos domain names. “We think that the potential  marketing done by owners of the .condos extension will support our efforts  and we have been fielding interest from various people to partner with us,” Swerdlow told me.

I don’t believe Swerdlow looks at .Condos domain names as a great source of competition. “A key to having a successful portal and growing organic traffic is substantial content for your visitors – whether property listing data, market data or other unique content within the vertical,” Swerdlow told me. “It remains to be seen how much effort in terms of development and marketing will be made by owners of the new TLDs like .condos – when the exact-match .com may cannibalize traffic from those efforts.

I think development on .Condos domain names will end up helping Swerdlow’s company, at least in the short term, and I will check in with him down the road to see how things are going.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (13)


    IMO type-ins to should be redirected to the New York section of the website.

    June 3rd, 2014 at 1:33 pm


    Which makes more sense, which is more intuitive (long-term, the .com bias goes away):

    NYC.Condos or

    Any .com that has it`s keyword turned into a gtld has just had it`s longterm value drop by 90%

    June 3rd, 2014 at 3:12 pm

      Elliot Silver

      I don’t even think Frank Schilling would agree with you on that one.

      To most average Joes, NYC.Condos makes no sense whatsoever. You can speculate that users will change their habits, but it’s only speculation.

      If you own NYC.Condos and are able to build a successful business on it, and you decide you want to expand to Boston, what do you do when someone else owns Boston.Condos already? With, that isn’t a concern.

      If thousands of .Condos domain names are developed, I think Richard will be a very happy person because there will inevitably be lots of confusion.

      In reply to m | June 3rd, 2014 at 3:26 pm

    Jeff Edelman

    I agree with Richard Swerdlow. Owning both and is pretty damn terrific. And if I were him, I wouldn’t worry about .condos. I’m convinced that there are too many people in the domain space who think that the average person knows and cares about domains so much more than is actually the case. The typical person who is looking for a condo is so much more likely to go to or than become proficient in the world of .condos.

    June 3rd, 2014 at 3:41 pm


    Elliot thanks for your first line in this post i just picked up condominiummarketdotcom

    June 3rd, 2014 at 3:44 pm

      DN Select

      @Rich, you can just do keyword + market .com and come up with thousands of sensible variations. Doesn’t mean that there is value there.

      In reply to Rich | June 4th, 2014 at 1:04 pm

    Leonard Britt

    Any thoughts on the potential sales price of a domain for a city with a population (understandably many factors)…



    1 million plus

    June 3rd, 2014 at 5:39 pm


    which is better or

    the new tlds are like owning a bicycle when you need a car

    June 3rd, 2014 at 7:27 pm

      Elliot Silver

      Today I would say Everyone knows .com and renewals are less than $10/year. Not sure that can be said about NYC.Condos.

      Ask me in 5 years and my answer may be different.

      In reply to chris | June 3rd, 2014 at 7:28 pm


    Condos are 15% of U.S. real estate market. I think it’s 15% of transactions, not 15% of US dollars.

    June 4th, 2014 at 12:05 am

    Andrew Hyde

    I agree with Mr. Swerdlow, these will only drive traffic to the respective dot com. This is a great money maker for the registrars, but the logic just doesn’t work with the end user. Even when referring someone to a dot org they still transpose the extension to the dot com.

    All these gtlds may cause a slight decrease in re-sale prices for dot com, but as results become more public about the lack of traffic on these extensions, dot com values will roar to unprecedented numbers.

    But what do I know, just an ex-hippie working for the man.

    June 4th, 2014 at 7:43 am


    Personally I’d rather have the certainty that if I create a great site it will be justly rewarded, then pick up spillover traffic but face a potentially mighty ‘competitor’.

    Much depends on the string though. If the tld will be a bunch of disjointed sites, the .com probably benefits. If the tld creates a strong community, then it could be a rather uncomfortable situation for the .com owner who tries to do likewise.

    June 4th, 2014 at 1:02 pm

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