According to an article in The New York Times’ Deal Book that appeared this morning, Internet Brands is being acquired by private equity firm Kohlberg Kravis Roberts (KKR) in a deal that is reportedly worth $1.1 billion. The deal was announced by Internet Brands in a pdf, although it does not appear that they are reporting the price or any terms of the deal.
This is a major deal, and there are domain investment implications because of the Internet Brands portfolio of domain name assets.
If you’ve done more than a few Whois searches for great keyword domain names, chances are very good that you’ve seen Internet Brands in some of your Whois lookups. Just a few examples of exact match .com domain names in their portfolio include:
- WAHM.com (work at home moms)
Internet Brands also appears to own a ton of longer tail geographic domain names as well. You can do a free search on Whoisology to see some of the domain names attributed to the company.
If you recognize the name of the PE firm that is reportedly acquiring Internet Brands, perhaps it is because of their relationship with GoDaddy. In 2011, Deal Book also announced that KKR and another firm (Silver Lake Partners) had agreed to acquire domain registrar, GoDaddy.