A cryptocurrency travel startup called Concierge.io announced its decision to rebrand as Travala because it couldn’t get the .com domain name it felt was important. Concierge.com is a domain name owned by Conde Nast that is now used as “all-in-one event concierge platform.” The announcement was published on Medium today.
Here’s what the startup had to say about trying to buy Concierge.com and why it felt that operating on a .com domain name was important to its success:
“It’s been several days since we broke the news of the Concierge.io rebrand. This is something we have given very long, considered and carefully thought over. In the early days of working on Concierge, we were in the process of trying to secure the .com which had no website at the time. Unfortunately, a multi-billion dollar company was able to acquire that domain first.
To move forward and become a truly global travel brand that would appeal to everyone, we’ve always believed a .com was essential to that goal. And so this has provided us a unique opportunity to develop something that we believe will become a name synonymous with travel. That name is… Travala.”
From what I can see with DomainTools’ Whois History tool, Conde Nast has owned Concierge.com since at least 2001. I would imagine the company owned it for longer than that. Even if the domain name was available to buy from the publishing company, I would think it could be worth well into the six figures, despite the difficult spelling.
When I did a Google search to learn more about Concierge.io (now Travala), I could see what the company was up against. Even a Google search of the exact name of the company, Concierge.io, returned a result that left Google asking if I meant to search for Concierge.com:
This is another example of a company starting off on an alternative domain name and realizing the importance of owning the .com domain name.