According to an article I just read on Reve News, it looks like Coffee.org was recently acquired for $100,000 by Bill McClure, former Chairman of Traffic Strategies. McClure intends to build a coffee distribution website, and Coffee.org is certainly a great domain name to do that.
I’ve said in the past, there is a certain trust factor with the .org extension. While this may slightly work against McClure with a commercial enterprise, it would be easy to overcome if he also makes it a valuable informational resource all about coffee.
According to a quote from McClure in the Reve News post,
“Coffee is the second largest traded commodity, next to oil and has grown from $8 billion in sales in 2001 to over $ 13 billion today.” says McClure. “Studies show that throughout the world, people consume more than 330 million cups of coffee each and every day. This makes black coffee the most popular drink after water and even beats tea as people’s favorite drink.”
Thanks to Brad for sending the link to me!