Domain Sells for $115k |
Neustar Domain Names Domain Sells for $115k


Donuts has privately sold the domain name for $115,000, according to an email I received from Mason Cole. The company that acquired the domain name is Chinese-based Hangzhou e-business Institute.

Just a couple of sales like that and the entire $185,000 application fee for the extension would be paid for in full!

Here’s the information that Mason shared with me this afternoon:

Donuts said today it has sold to the Hangzhou e-business Institute for a sum of $115,000. This represents yet another high-value premium second-level domain name by a new registrant in a Donuts domain name. The news follows on the continual uptick in registrations in new “not-com” domains, which now total more than 23 million.

The following is a statement from Donuts co-founder and EVP of Business Development Dan Schindler:

“This is strong affirmation of the utility not only of the ‘.Ltd’ domain name ending, but of new domain names in general. These meaningful, memorable and searchable names are not only registered, but put to active use, as you’ll definitely see with in the very near future. We’re seeing more and more examples of marketplace adoption that show the value of these online identities.”

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (2)


    Horsefeathers. There is no not-Com movement. Instead, there are fools who are easily parted from their money.

    August 15th, 2016 at 7:01 pm

      Paul McMenamy

      That’s what they said when the automobile came along too – “who’d want one of those? It’ll pass.”
      Let’s not get too complacent; there are extensions which will fly for various reasons – and especially if the .com equivalent remains an expensive alternative purchase.

      In reply to Montes | August 16th, 2016 at 9:22 am

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