Check Out How Amazon is Using Audible.Horse

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The Kentucky Derby was held earlier today, and the winner was a horse name Justify. Another horse that ran in today’s race was Audible, a racehorse named after a football term called an “audible.”

Because of Amazon’s ownership of the audiobook service called Audible, both Amazon and Audible have been cheering on the racehorse with the same name. One way the company is rooting on Audible the horse is with one of its new gTLD domain names: Audible.Horse.

When you visit Audible.Horse, you are redirected to a landing page within Audible.com that shows the company’s support for the horse:

Earlier today, I tweeted about .Horse domain names asking people how many of the racehorses have their matching .Horse domain names registered. As you might have guessed, Audible.Horse was the only matching .Horse domain name I noticed that was registered. Based on the 2014 registration date and Audible the horse’s 2015 birth year, I can safely say the company bought it defensively for its Audible brand rather than in response to this horse’s Kentucky Derby start.

I would imagine there weren’t too many people who typed in Audible.Horse, but it was a neat redirect to see.

4 COMMENTS

  1. Amazon has an understanding of how to use other domain names and gtlds to their advantage. Their “Amazon.pet” is also redirected to their pet products. I think that’s a good way to use not only gtlds but other domain names. When I look for nice clothes on Amazon I don’t search for “gray sweater” in Amazon, i type in “AmazonFashion.com”, and to get to Kindle Unlimited I always type “KindleUnlimited.com”. Same for Google Adsense I type “Adsense.com” which redirects too Google.com/adsense ….

    They have the right idea.

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